Promotions, marketing, and sales have
different, yet interconnected goals. Yet many lump them into a
single category. All three are necessary to generate sales that make
a company profitable. Promotions identifies the need or creates the
desire . Marketing shows why this particular product solves the
problem or satisfies the want. Sales closes the deal by asking for
the purchase and giving the details of how to buy the product or
service.
Promotions creates awareness by
describing or creating a problem to be solved. The messages are
crafted to subliminally plant the seed in the consumers' subconscious
mind, so they identify with problem or create the feeling that
they are missing out on something amazing. By drawing attention to
the issue that their product will solve, the promotion creates the
need for the product.
Marketing promotes the product by
showing how it is the answer to the problem it just created. A
successful marketing campaign sets the particular product above all
its competitors. More than just recognition, the marketing aspect
of the message create a reputation and an expectation of the product
as well as the company in the consumers mind. However, creating a
brand can be a double edge sword. Overly selling a product can
destroy a brand's reputation. It is easier to create and keep a good
reputation than it is to repair a bad one.
Sales asks for the purchase by telling
how and where it can be bought. Some pitches, but not all, also
include the pricing information. The easier the product or service is
to find, the more likely the consumer will investigate the product,
which leads to the purchase. The easier you make it for them to find
the product, the more likely they are to buy it.
Promotions, marketing, and sales need
to be kept not only in balance, but also in the proper order
Identifying the problem, creating the solution, and giving purchase
information maximizes the effectiveness of the message. These three
steps, working in tandem, creates the advertisement that reaches the
consumer and empowers them to purchase the product.
Many authors, small businesses, and
non-profit organizations believe that advertising is too costly for
their budget. But this is far from true. The internet has created
cost effective venues that enable messages to be promoted locally,
national and around the world in a cost effective manor. Theresa
Chaze has 20 years of experience as a writer, producer, and editor.
She uses innovation, humor, and high production values to produces
videos that are unique, inventive, and frequently called unexpected. More of her work can be viewed on her
website by clicking here. She is now accepting new clients and can
be reach by calling 231-943-3298.
Digital Editor: Book trailer, Micro-documentaries, Honor/Memorial videos from Theresa Chaze on Vimeo.
Combining two concepts, Never Can say
Good-bye creates an innovative spin on the ghostly genre. With a
tagline, “When love is forever, death is only the beginning,” it
is comparable to Ghost and The Others.
Imprisoned in her family's home, the
spirit of a murdered child waits for her parents to free her. But
they have moved on to new lives as has her killer. Randi must bring
them back together, so that they can forgive themselves and make
amends. If she succeeds, they will all heal and she will be freed to
also reincarnate. If she fails, their need for revenge will damn them
all.
