Book Trailer Producer

Authors!  Time to prepare for the holiday giving season by helping your readers and those who love them find your books. Whether your book is print or electronic, the most effective way to reach your readers is through your website, blog, and through social networking.  Writing blogs, tweeting, or buying ads does help the search engines find your work, but they are not as effective as a video, which entices and teases your readers?


Authors!  Time to prepare for the holiday giving season by helping your readers and those who love them find your books. Whether your book is print or electronic, the most effective way to reach your readers is through your website, blog, and through social networking.  Writing blogs, tweeting, or buying ads does help the search engines find your work, but they are not as effective as a video, which entices and teases your readers?

I am a writer, producer and editor, who combines her skill to produce videos to market books for authors, publishers, and PR firms.     Join the digital age by hiring me to produce a video that will showcase your book and increase your sales


To watch  more samples of my work on the website 

The ghost is a murdered child bring his parents back together after they have reincarnated.  He needs them to remember their lives together and forgive.  If he succeeds, they will all heal and he will be freed to also reincarnate.  If he fails, their need for revenge will damn them all 

Never Can Say Good-bye is a Paranormal Thriller, which is comparable to Ghost, The Others, and the original Dark Shadows TV series.

Website 

The Art of Self Promotion

You published your book. It's wonderful. Everyone says so-even those who don't know you. The reviewers love it. It's released to the public and you anticipate the many sales. But nothing happens. It's a wonderful book. Everyone says so, including the reviewers. Why aren't people buying it?

The tracks have been laid. The CD has been compiled. The music video has been produced. People love you when play locally and travel to attend your concerts. Your music is available on many sites as downloads and as a CD, yet it isn't being bought.

Your business has an amazing website. It's easy to navigate. You have quality products and a great reputation, but your website isn't getting traffic that you need to make the sales.

Your non-profit social advocacy group has a great platform, which actively makes a difference for others. Your board includes well respected experts in your field, passionate advocates, and volunteers, yet your fund raising efforts don't reflect the time, energy, and resources that your team has expended.

Why have your efforts and resources paid off? Simple. There are thousand of others vying to gain the same attention. Your message has gotten lost in the promotional and marketing din. If customers don't know about it or can't find it, they can't buy it. A PR firm could change that, but they would cost hundreds if not thousands of dollars.

Promotion raises awareness. Marketing creates the need. They both are only effective they create enough positive buzz to gain both the attention and interest of your customers. It's more than just declaring to the world you have a fabulous product. You have to show why you are different and better than the rest.

But to do that you need to get their attention not only once but at least three times. That's what it takes to motivate consumers. Once to see. Once to remember. Once to buy.

I will be talking about low cost, yet highly effective ways to gain the attention of the search engines, which will bring you the customers and sales that you want.

Topics will include:

Developing your brand

Effective promotions and marketing as opposed to spamming

Cost efficient marketing tools

Effective use of keywords

The Art of Self Promotion is a one hour teleseminar, which will be held on February 18 at 9 pm eastern.

I will be talking about the importance of being able to effectively promote and market yourself as well as your work. I will help you create and strengthen your brand. 

As a writer and producer, I have helped individuals, PR firms, publishers, and non profit organizations reach their target audiences with press releases, videos, and business platforms. Even if you have a PR and Marketing firm representing you, you still need to put time and effort to supporting your brand. You will always be your best advocate. I will show you how to positively represent yourself and your work.

The official length is one hour. But I have a tendency to run over. The cost for the seminar is $10.00. Please contact me for details.


https://www.facebook.com/events/1429566650668258/?ref_dashboard_filter=hosting

 

Westwind Communications: effective Book Marketing

http://www.WestWindCos.Com

Book marketing and publicity is a specialty of Westwind Communications. http://www.WestWindCos.Com The key to successful book marketing and book promotion is to identify the book's potential readers, then contact the media outlets those readers are most likely to use. We write and send pitches and press releases as well as make follow up phone calls to broadcast and print media outlets persuading reporters and reviewers to interview the author and write about our client's book.

Book Trailers: How to Successfully Market Your Book

Book Trailer: An Effective Promotional and Marketing Tool
By
Theresa Chaze



Book trailers are more than images set to music, nor do they just a recap of the book synopsis. In fact, they are an effect promotional tool that will create interest by going beyond the synopsis to the "heart of the book. Although, book trailers are considered promotional material, they are in reality an advertisement. The difference lies in the length and basic format.

Most book trailers are much longer than most conventional ads, running 1-5 minutes long, while currently most broadcast ad are 30 seconds. It would be too costly to run longer ads in prime time on the local or national level. Even well know writers such as Stephen King, only run 15 second national ads. They are quick in-out ad, which do little more than announce a new book However, book trailers are designed for the internet, where the venues are either free or low cost. Length is not a consideration; therefore, they can be more detailed both in content and style. The quality both in the writing and production can make the trailer an asset or a major liability. Being clever and unique can create a buzz about the trailer, which will in turn increase sales. However, if the trailer is merely random images set to music, it will make the author look amateurish.

The message has to do more than recap the synopsis. It has to be in itself a creative work that creates layers of interest. Whether as text or a voiceover, the message needs to tantalize the readers into buying the book. In the case of fiction, the trailer is a vignette with a beginning and middle, but the end is left hanging as a question. Its purpose is to introduce the lead characters and plot, while building up the conflict of the story, so that the readers will want to answer the question--what happens next? In non-fiction, most books have more of a targeted audience. The text will want not only to provide the author’s credentials, but also put forth her or his thesis, while hinting why it is different from ever other expert in the field. Both formats will want to provide reviews, ordering information, and run credits back to any person or site that provided resources for the trailer.


Multi-sensory devices such as videos, still pictures and voiceovers, all coordinated with music as the video trailer create layers of information that combine into a single effective ad. The video transitions and effects have to be appropriate for the message and match the audio portion of the piece. Both can create a sense of movement in still photographs, making them look more movie like. The availability of digit cameras makes adding live action shots easy and inexpensive. In addition, there are sites on the net that inexpensively offer video clips. There are also sites that music can be download for free, if they are given credit and a link back. The music needs to create a sense of the book beyond the words. It can add drama, intensity or humor depending the style of the music. It is just one more way to enhance the feel and add depth to the trailer.

By coordinating the whole package to roll out in a logical, concise format, the trailer becomes a thought provoking, interest creating marketing tool. However, if written and produced well, it doesn’t have to be elaborate or highly technical; sometimes the simple direct approach is the most effective, if done professionally and with creative thought.

I have produced the following trailers not no only for my books, but for others authors as well. I am available for hire by emailing: Tirgana (at) yahoo (dot) com. Here are some examples of my work can be found on my site at www.theresachaze.com

How to Write a Best Seller

From Blank Page to Book Shelves--How to Successfully Create and Market Your Book is a new ebook, which shares writing tips, and marketing strategies, which will make your publishing experience more successful. The marketing information includes how to effectively use SEO keywords in press releases, chose a publisher and low cost to free promotional options, while sharing writing tips.

From Blank Page to Book Shelves--How to Successfully Create and Market Your Book is a new ebook, which shares writing tips, and marketing strategies, which will make your publishing experience more successful. The marketing information includes how to effectively use SEO keywords in press releases, chose a publisher and low cost to free promotional options, while sharing writing tips.

Table of Contents

Introduction
The Plot Thickens
Story Structure
Creating Conflicts
Point of View
Know Your Characters
Activating Your Readers Imagination
Copyright
Choosing a Publisher
How Bookstore Choose Books
Marketing and Promotions
Search Engine Optimized Press Release
Choosing The Best Key Words
About the Author
Example of a Promotional Flyer

Available on the author's website as a pdf file at www.theresachaze.com or as an Amazon Kindle at http://www.amazon.com/Blank-Shelves-How-Successfully-Create-Market/dp/B0014JOM1O/ref=sr_1_5?ie=UTF8&s=books&qid=1250741199&sr=1-5

Direct Marketing to Independent Bookstores

Direct Marketing to Independent Bookstores
By
Theresa Chaze

Active book promotion and marketing is important to every book's success, especially when it comes to the beginning writer. Contacting independent bookstores is a direct marketing method that is not only cost effective but a successful way for the authors to bring their work to the attention of buyers. With the technological advancements of email, fax and unlimited long distance, it is easier and cheaper than ever before for authors to promote their work to brick and mortar stores.

In the past, authors used direct mailings and industry advertisements to gain the attention of independent bookstore owners. It was a costly and slow process. Not only was it expensive to print full color flyers, but the increasing postage rates made snail mail direct marketing cost prohibitive. Placing ad in trade magazines is effective only if the ad is well placed and designed. Yet even then, the message would only reach those stores that subscribed to the magazine or service.

The internet has opened the door to direct marketing to bookstores by making it cheaper, easier and quicker. Most stores have websites, which contain their contact information as well as accurate descriptions of the books they sell. It is an easy way for the author to reach their target audience by approaching only the stores who carry their genre. By searching the net, an author can find stores by state or specialty. However, compiling list of bookstores can be very time consuming and frustrating. There is no master site that lists bookstores. Instead, the search must be done by location or genre.

If an author is wise, she or he will create a list of the bookstores as they are contacted, not only to check back with them but for future use. However, there are short cuts that an author can take. There are sites that do sell lists of bookstores; however, they are very expensive and have been assembled by non writers. Valkyrie Publishing is offering the list it uses to promote their books. This list has contact information for over 2000 independent bookstores. Most of them have not only the contact information, but also details about the store itself. Below are examples of what the list contains.

Auburn University Bookstore
1360 Haley Center, Auburn, AL 36849
Phone: (334)844-1365
Fax: (334)844-1697
Type of Books Sold: Primarily New
Description: Auburn University Bookstore

Alabama Booksmith
2626 19th Place South, Birmingham, AL 35209
Phone: (205)870-4242
Fax: (205)870-4302
Type of Books Sold: Primarily New

Malcolm's Reading Room
404 17th Street, Birmingham, AL 35203
Phone: (205)563-4846
Fax: (205)802-2240

Page & Palette Inc.
32 South Section Street, Fairhope, AL 36532
Phone: (251)928-5295
Fax: (251)928-2550
Type of Books Sold: Primarily New
Description: For over 30 years we have been dedicated to enhancing the quality of life on the Eastern Shore.

Little Professor Book Center
2717 18th Street South, Homewood, AL 35209
Phone: (205)870-7461
Fax: (205)879-7563
Type of Books Sold: Primarily New
Accepts Book Sense Gift Cards
Description: Besides having an impressive assortment of books, we also have a wonderfully delicious cafe and one of the largest selections of magazines in Birmingham!

Until the end of May 2009, the list will be free by going to www.theresachaze.com and leaving your name, email address and a comment.

Solution for the Book Marketing Conundrum

Solution for the Book Marketing Conundrum

In these challenging times, authors like everyone else are being forced to streamline their marketing campaigns. Yet the need to promote has become increasingly more important to a book’s success, creating a conundrum for authors, publishers and public relations firms alike. Every dollar spend must be maximized to its fullest in order to reach not only the specific target audience but the general reading public as well. With the increasing number of venues available for videos, book video or book trailers have become the most valuable and cost effective way to promote books of all genres.

An effective book trailer is very much like the movie trailers in the theatres. Using graphics, music and voice-overs, book trailers create a multi-media experience that tempts the reader to seek out the book. Unlike TV commercials, these advertisements are not limited by the traditional two minute breaks in programming, nor do they require additional payment for each airing. Once produced, they can be uploaded and shared without any additional cost. In addition, the site link can be sent out in viral emails, which further increase its effectiveness and broaden its target audience.

As with all information, once a trailer is uploaded on the net, it remains there until it is physically removed. With unlimited viewing potential, this tool has become the most successful in the online book marketing and promotion toolbox. Whether it is watched once or a million times, the production and distribution costs remain the same.

Although there are an increasing number of book trailer producers, Valkyrie Publishing has become one of the front runners for not only their quality but also their creativity when it comes to scripts, production and distribution for books of all genres. Using all three elements, voice-overs, music and graphics, Valkyrie has produced trailers for authors, publishers and PR firms. Why settle for a two dimensional media experience when there is a cost effective way to have all three. To watch the trailers and videos Valkyrie has previous produced go to http://www.youtube.com/user/Tirgana. To contact Valkyrie Publishing email Theresa@theresachaze.com or go to www.theresachaze.com to see what services Valkyrie Publishing provides.

Katie Romano Gives Free Psychic Readings on Spiritual Radio Show

Katie Romano, an intuitive,PR/Marketing representative and writer, will be joining me. We will be talking about her work in Florida and she will be doing readings. Her site address is http://www.get-groovy.com

Copyright: How to Protect Your Work

Copyright: How to Protect Your Work.

Some where along the way someone started the rumor that by simply writing a piece a writer automatically has the copyright--that US Copyrights are unnecessary to protect your work. I have also heard that the process is very complicated. All three are untrue. Mailing a copy to yourself and leaving it unopened to keep the postal stamp valid is call the poor man's copyright. It is a good temporary way of protecting your work, however it is only temporary. Accidents do happen and once the seal is broken, the protection has been invalidated. The only truly safe way to legal protect your work is to get a US copyright.

First, what is a copyright? It is legal proof of when and who created an original work. Whether it literary, dramatic, musical or artistic it falls under copyright protection. Owning the copyright means you have the legal right of deciding who and when the work may be distributed, copied, or performed publicly. This doesn’t mean if you are singing to the radio or if you loan your copy of a book to someone that you will be sued. However, if you start making copies of a Harry Potter books and selling them as your own, legal representatives of JR Rowlings who will take great issue with you. Any time you represent another’s efforts as your own you are stealing from them and cheating yourself. Everyone has a creative voice--something inside them that only they can share--if you usurp someone else’s creativity, you deny yourself and cheat the world of your special perspective.

However, there are ways to refer to another’s work without violating the copyright. Always make sure you give full credit to the creator of the work. It’s usually best to keep it enclosed within quotes or only used as a reference. But footnotes are also acceptable as long as they are clearly marked and easily accessible. In one article, I compared the lyrics of a song to the spiritual journey of a generation. I immediately opened the piece by giving credit to the author. Not only did it protect me, but it gave the reader a reference point. Quotes need the proper punctuation as well as the source information. To do other would only reflect badly on you.

I don't know who started it and really don't care. The fact is that writing a piece guarantees you nothing. It can be fun. It can be healing. It can be exciting. However, putting ink to paper doesn’t give you any legal standing. Even if your work is read by others before it is sent out, doesn’t mean it will not be challenged. On the opposite site, it doesn’t mean it will be either. What it does mean is that you aren’t protected. As of September 2006, it cost 45.00 to register a literary piece. If you are the sole author and the piece hasn't been previously copyrighted you can use Short Form TX. It is a single sheet that will probably take you longer to print up than to fill out. If there are multiple authors or other copyrights involved you will need to use Form TX. It is a longer form, but just as simple to fill out. The US Copyright site address is http://www.copyright.gov/

For smaller pieces, such as short stories or articles, I don’t individually copyright; instead, I tack them on to larger pieces and make a notation on the application. However, when you get over ten thousands words you are approaching a novella and that can be worth it to spend the money for an official copyright. Most smaller pieces are written to be published either online or in a magazine format. Once they are published, you have some protection. The publication date is evidence of your claim of ownership, but it is not proof. However, most smaller works are safe. The cost to fight for them is usually greater than they are worth. In addition, once you have a track record, your style will help protect you from someone else claiming your work. Everyone has their own voice, which is very difficult to imitate. Word usage and sentence structure are individual; it what makes every writer unique.

Before sending out any larger than a novella, I send out the paperwork and wait two weeks. Once the paper work reaches the Copyright offices, it is valid; however, receiving the paperwork can take up to four months. If you send it certified return receipt, the returned postcard can temporarily valid your claim of copyright. In this way, I can start approaching publishers, agents or movie producers and honestly say I have a copyright on the piece. In another place, I will describe the dark side of publishing; not everyone in the business is ethical or honest. By protecting my work ahead of time, I insure it will be protected from the beginning. In addition, there are some places that will not even look at work without proof of copyright. People in the film industry have been burned so many times that it is necessary to either have a US Copyright or to have the work registered with the Writers Guild.

Another way to protect your work is to register it with the Writers Guild. There are offices on both the east and west coasts of the United States. As far as I know, the Guild registration only offers protection in the USA. However, the length of the protection is shorter than a US Copyright. The Guild registration is valid for five years and can be renewed for an additional fee. As of September
2006, the fee is 20.00 for non-members and 10.00 for members. They also offer the option of filing online, which is quicker than a US Copyright and offers just as much protection. Their site address is http://www.wga.org.

There are some writers who register their work with both. With screenplays and stage plays that is a good idea. The Guild is part of the industries, which makes your work more accessible. The US Copyright gives it additional protection for a longer span of time. Either path is acceptable. But to send out a large project, without protection, is just playing Russian Roulette with you hard work.


For more writing, publishing and promotional tips, please buy my ebook From Blank Page to Book Shelves. It is available on my site at www.theresachaze.com or through the Amazon Kindle program at http://www.amazon.com/exec/obidos/search-handle-url/ref=ntt_athr_dp_sr_1?%5Fencoding=UTF8&search-type=ss&index=books&field-author=Theresa%20Chaze

Book Trailers I Produced

To watch the videos click here





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Click her to watch the trailers

Writing, Publishing, Marketing Tips Ebook: Free Listing of Independent Bookstores

Authors: A New Ebook on Writing and Marketing Your Book


From Blank Page to Book Shelves--How to Successfully Create and Market Your Book is a new ebook, which shares writing tips, and marketing strategies, which will make your publishing experience more successful. The marketing information includes how to effectively use SEO keywords in press releases, chose a publisher and low cost to free promotional options, while sharing writing tips.

The first part of the ebook gives basic writing tips. From plot organization to creating conflicts, this ebook help authors understand the basic structure of both short stories and novels. In addition, there are chapters on characterization and sensory writing, which help the authors draw in their readers into a multi-dimensional reading experience.

The second part of the book includes the importance of protecting the rights of the author, not only by copyrighting the work, but choosing the proper publishing venue. Safeguarding a work can be done easily and inexpensively; if done properly it insures that it will be legally protected. Choosing the correct publishing format and publisher can also make or break a book’s opportunities to reach the reading public.

Marketing and Promotions is explained in the third part of the ebook. It describes how the publishing venue affects how a book can be best advertised not only to readers, but also to bookstore owners. In addition, it lists low cost or free promotional ideas that can be used both on and offline. Search Engine Optimization makes press releases more effective; using the correct key words in the proper format will efficiently attract the attention of the search engines, thereby raising the article or site higher in the rankings and drawing more traffic to it.

From Blank Page to Book Shelves--How to Successfully Create and Market Your Book can’t guarantee to place an authors on the New York Times best seller‘s list; however, it will help improve their writing skills and understanding of the business end of the industry. Currently, this ebook is available at www.theresachaze.com for $7.00 or through the Amazon Kindle Program
Click here to go to Theresa Chaze's Amazon Page

Leave a comment on this posting, including your email address, and receive a free PDF copy of over 2000 independent bookstores.

Book Trailer/Book Video Producer Available

To watch the video go to


The newest tool in a authors, publishers and public relations firms' tool box is the book video also known as the book trailer. It is an expensive yet very effective way to promote books online. To learn more about book promotion and book videos, go to www.theresachaze.com



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Six Simple Steps to Successfully Publish and Market Your Book Online

Six Simple Steps to Successful Publishing


Doing a simple search on the net for predators and editors, it is easy to discover how many individuals and companies are waiting to take advantage of writers. Making grandiose promises of making their book a best seller, they con unsuspecting writers out of the money, talent and royalties. Even those writers who do the research can find that they have been taken advantage, However, with the new technological advances in computers and in printing, writers no long have to depend on others to make their publishing dream come true. Print on demand opens the door for authors to not only maintain creative control, but also retain all of the profits from their work. There are six simple steps to getting your book successfully published and distributed.

1. Write your book, making sure that it is properly edited.

Not only does you book have to be creative and interesting, but it has to be readable. Meaning that you need to do more than run it through the spell checker. Punctuation, spelling, and grammar errors will detract from the content and discredit the author. Although mistakes can even be found best selling books, they are rare and quickly fixed in the next edition. First time authors especially need to make sure the work reaches the highest standard possible.


2. Format you book so that it is easy to read and looks professional with an eye catching cover and enticing back cover blurb.

Formatting your book not only is resizing it to fit the appropriate book size, but it is also making sure the typesetting gives the pages a professional appearance. Margins need to be justified to give the pages a clean look. In most cases, book covers should be kept simple and uncomplicated; the graphics need to lure the reader to pick it up. The back cover blurb needs to tempt the reader into reading a few pages. The pages within should persuade the reader the book is worth the money.

3. Find a printer who can produce quality books at a cost effective price.

The list of POD printers is rapidly growing. By Googling the "print on demand printers", the writer can find an impressive of list that varies not only in price but also in services. Some POD printers provide printing services without set up fees; however, they have limited distribution, which will also reduce the number brick and mortar stores who will be willing to carry the books. However, if an author only needs a few copies or intends to sell solely online, theses services are inexpensive ways to get a book in print. Most POD printers charge set up fees, but they also provide other printing options for book size, colors, and binding. Lightning Source is a connected to Ingram. Printing through them and paying the 12.00 yearly fee gets you listed with the distributors Ingram and Baker & Taylor.

4. Make you book financially attractive to bookstores.

New authors have be realistic about their profit margins. In order for bookstores to be interested, the books have to be reasonably priced with at least a 50% discount off the cover price. However, the current standard discount is 55% off. In addition, making the books returnable is a must. Very few bookstores will risk their money and shelf space on a book by an unknown author if it isn’t returnable. When setting the cover price all three factors must be considered in along with a royalty fee. Never forget to pay yourself for your work, but don’t forget that the higher the cost of the book, the few copies that will be sold.

5. List your book with a distributor who is widely used.

Ingram is one of the widest know distributors in the country. However, they will not work with publishing houses that have less than ten titles in print. For a new publishing house, this can be a temporary obstacle. They do however have a list of associated distributors who will represent books from smaller publishers. The site address for the list is http://www.ingrambook.com/new/distributors.asp. Each of these distributors has their own standards and genres that they represent. Some of which require an exclusive contract for each book.

6. Promoted and market you book 24/7

Whether traditional or POD, a beginning author does nearly all of the marketing and promotions. In order to be effective, the author has to not only find a niche market, but has to create brand name for her or himself. The niche market is the target market that you are seeking according to genre, age, gender and readership. Creating a brand name is process where an author creates a strong connection with the target audience. In the past, traditional publishers placed ads and arranged for reviews. These are both still important venues; however, the internet has opened up many different options. Blogs, vblogs, book videos also called trailer and homepages are only four opportunities to attract readers, which cost little or no money. Online groups, chat rooms, and message boards are not only places to promote your work, but it is a great way to make connections with like minds.

No longer costing thousands of dollars to get their books in print, more authors are starting their own publishing houses and going out on their own. By doing it themselves, an author can published and distributed to the public for less than three hundred dollars.

Valkyrie Publishing is a consulting service, which helps authors create their dream without risking their royalties or answering to another. I do my best to make the publishing experience as simple and inexpensive as possible. For authors who are not technologically savvy or would just like help with the process, I am an excellent resource and beneficial asset.

My service that helps you publish your book. At all times, you maintain control over the right. I typeset and create a cover--front, back and spine. If you need help promoting, I am also available to create promotional material.

Typesetting:
40.00 for the first 200 pages and .15 page after that. However, if I have to edit the print or type I charge 20.00 an hour at half hour increments. If you send me the manuscript as a word document as you want it printed, there shouldn't be a need to edit. For ebooks, there is a flat 40.00 fee unless you have a lot of graphics.

Covers cost 50.00 unless you want something really complicated; then we can talk.
For ebooks, I charge 40.00, which includes front cover.

Promotional material is 20.00 an hour with a minimum of a half hour for writing press release and for distribution of promotional material.

In addition, I produce effective book video, which are also called book trailers. My service includes full production, including writing the script, find the graphics and music, and adding the voice over. Currently, my rate is 35.00 an hour with one free edit. It usually takes 5-6 hours to create a video. I will also distribute the video for a rate of 20.00 an hour. I will also send you a copy of you video on disk for an additional 6.00 charge for regular snail mail--8.00 for Priority.


To see examples of what I can do for you click here

I accept paypal. With a half due at the start of the project, the rest due upon completion.



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