The difference between a
commercial and internet video isn't the quality of the production,
but the length of time and diversity of the message. Both follow the
same format of identifying a problem, presenting your product or
service as the solution to that problem, and giving contact or
purchase information so that the customers may solve that problem by
purchasing your product or service. Both also require high audio and
video production values. However, at this point, the venues
diverge.
Broadcast commercials
must meet industry standards for consistency in length due to the
two minute commercial break format. The most popular length
continues to be 30 seconds. However, due to financial reasons most
broadcast stations also offer both 10 and 15 second spots. Although
they are less costly, their length also severely limits their
effectiveness as promotional tools. Longer commercials give more
detail, yet they are more costly. However, there is a generic class
of 60, 90, and 120 minute ads that are bought in bulk without any
airtime restrictions that are relatively inexpensive. This may seem
like a good deal on the surface, but they are plugged in wherever
there is unsold commercial airtime, which frequently ends up in late
night or on unpopular programming. With the goal being reaching the
broadest audience, these commercials are more miss than hit.
Strategically speaking, a person must be exposed at least three times
to a message before she or he retains the information enough to
purchase the product or service. Each airtime buy is one time shot
at the audience. Once the commercial airs, more time must be
purchased in order to continuing sharing you message.
Internet videos are not
limited by length or broadcast content standards. However, many
websites do regulate for both violence and sexual content. Unlike
broadcast venues, videos can run any length. The extended format of
the videos makes it very easy to go into detail about your product or
service, including adding demonstrations and testimonials.
Additionally, videos keep the potential customers on your site or
blog longer, which increases the likelihood they will become a loyal
client. Websites, such as YouTube and Vimeo, accept much longer
videos, which makes sharing the video on websites, blogs, and on
your social networking sites much easier not only for you, but the
link and embedding code also allows others to promote your work in
their networks. Once produced internet videos become one of your
most cost effective tools in your marketing toolbox as there is no
additional costs connected to its distribution.
Commercials and internet
videos continue to be major assets in marketing and promotional
toolboxes. Promoting and marketing with internet videos have made it
possible for small companies to promote themselves locally,
nationally, and internationally. Cosmos Productions produces high
quality and cost effective videos for both products and services,
which helps authors, entrepreneurs, small companies, and home-based
business garner a larger share of the marketplace. Contact Theresa
Chaze at 231-943-3298 to learn how she will support your efforts to
expand your customer base.
