Monday, October 29, 2012
Establishing a Brand name
Most writers think their work is done once the manuscript has been sent to the printer; it is the reason that so many books fail to live up to their potential. Even with a PR team or a traditional publishing house working back up, the bulk of the marketing and promotions is still the writer's responsibility and obligation. No one else knows the book’s potential or the uniqueness of the work better than the writer does.
PR and publishing marketing teams divide their attention among all their clients. However, their limited time and resources are given first to those authors and books that show the most potential. Therefore, it is up to the author to establish a brand name with the primary target market that will be easily expandable into the general readership. In many ways, publishing is just like finding any other job--in order to get a job you have to have experience; in order to get experience you have to have a job. In publishing, in order to be successful you have to have readers; in order to gain a readership you have to be successful.
By definition, a brand name is the general field or focus the product. Who does the product appeal to and why? For writers, it would be the genre. Although genres are intertwined, most books are labeled with one primary. It is the core the author works from not only when writing, but also for the marketing plan. It is this structure that allows the readership to know what to expect when they open the book. Stephen King’s novels are primarily horror, while Stephen Hawking is non-fiction physics. If the branding is effective, it will not only creating a niche market for the work, but for the author as well.
A major mistake most authors make is limiting their promotions to just their work. By creating bridges to similar topics or causes, the author expands their target readership to those who have similar interests but who would not normally read the genre. By allow the reader to see the back story behind the development or to get to know the person behind the work, the author creates more of a buzz.
If the author's blog is solely focused on promoting the book, it will rapidly become boring and will loose readership. However, if it also includes posts about the author's activities and interests, it will diversify the SEO keywords and expand who will be drawn to the blog. A fiction author cannot only write about her or his specific genre, but she or he can also generalize about related topics. A science fiction author could very easily talk about new technologies, NASA, research projects or write reviews of other science fiction novels. In addition, if an author is involved with social issues or caused, writing about these topics will not only make the author a real person, but also catch the search engines attention on those topics as well.
Home sites are different. Although they can have the blog listed, most author's sites focus entirely on the author and her or his work. Stephen King's site contains:
News
Biography
His works
Future works
Miscellany
Message Board
The last two listings contain more diverse information that Stephen King fans would find interesting. His page is continually updated and expanded with new information. By keeping it fresh, it insures return visitors as well as new ones, which have found the site through the search engines. The message board makes the site interactive, giving the fans an active role. Readers and fans cannot only ask questions of King but each other as well, which once again increases the number of times individuals return to the site.
In order for a book to be successful, the marketing plan needs to be kept current. Stagnation on any level can cause a good book to become lost in the sea of new releases. To continue the analogy, promoting a book needs to be like waves rolling onto the coast; even during calm seas, one wave is always followed by another, which keeps the shore continually saturated. Book promotions are the same. In order to keep the interest of fans and expand the readership, promotional material must remain fresh and constant. One wave of press release or ads, no matter how effective, will soon dry up if it isn’t quickly followed up by another new wave.
Wednesday, October 24, 2012
Brooke Forbes: Actress, Comedian, Producer
Until You Walk The Path, You Won’t Know Where it Goes is hosting actress, comedian and producer Brooke Forbes on October 25, 2012 at 1 pm eastern as she talks about her new project, Natasha The Mail Order Bride.
Famed for being a ‘Triple Threat’ Canadian-born actress Forbes’s career has taken her to great heights. She recently acted as pop icon Lady Gaga in the new Penelope Spheris Film ‘Balls to the Wall’ and in the Oscar winning Tim Burton movie ‘Alice in Wonderland’where she was the Queen’s Courtier. Her acting success continues with being cast as a principal performer in numerous US national commercials including GM Cadillac Cars, Toyota, Labatt’s Blue Beer, Hostess Frito-Lay, AT &T, and Weight Watchers.
As a professional dancer she has toured with various high profile international dance companies throughout Europe, Japan, Morocco, Hawaii, Canada and the United States, performing with music legends Frank Sinatra, James Brown and Diana Ross and the Temptations.
Her musical theatre background led her to choreograph and perform her original act in the off-Broadway Theatre “Tatou” in New York City. She launched the campaign for Galoob Toys ‘Skydancer’ doll, originating the part of the live character in New York City, has performed as ‘Sandy’ the female lead in ‘Grease the Tour’, and as ‘Madonna’ in her own ‘Ray of Light’ tribute show for the Canadian Armed Forces in Bosnia, Sarajevo, Trinidad and most recently in Japan, for the U.S. Navy, USO Tours.
Brooke created the character ‘Natasha’ after performing a “Russian Spartan woman” in the Hollywood Play “Lysistrata”. Out of boredom on the social scene in every “watering hole” in Los Angeles, Brooke started acting as the young girl from the fantasy 4th world country of Crapistan, which eventually this led her to creating a Stand-Up piece as the audacious character in the Los Angeles Stand-Up Comedy circuit. With rave reviews and audiences left wanting to see more, Brooke decided to develop her ‘Natasha’ character further and penned a Pilot for a Half-hour TV show ready to be pitched to major Networks and titled is Natasha The Mail Order Bride – Escape to America’.
Forbes' websites: www.brookeforbes.com
www.natashamailorderbride.com
Tune into http://www.blogtalkradio.com/theresachaze on October at 25 pm eastern. To meet the talented and funny Brooke Forbes. The phone lines and chat will be available for those who wish to ask questions. The phone number is (347) 838-9927.
The interview will be available in the archives at
http://www.blogtalkradio.com/theresachaze/2012/10/25/until-you-walk-the-path-you-wont-know-where-it
Sunday, October 21, 2012
Meet Jarad Cohn: Actor and Director
Until You Walk The Path, You Won’t Know Where it Goes is hosting actor/director Jarad Cohn on October 22, 2012 at 1 pm eastern as he talks about his starring role in Peter Proffit's Feed the Devil and the horror genre..
Cohn's website is at http://www.jaredcohn.com/
http://www.imdb.com/name/nm1714788/
http://feedthedevil.com/
To learn more about horror genre and the film industry tune into http://www.blogtalkradio.com/theresachaze on October at 22 pm eastern. As Jarad Cohn shares is experience as an actor and director. The phone lines and chat will be available for those who wish to ask Jarad questions. The phone number is (347) 838-9927.
The interview will be available in the archives at http://www.blogtalkradio.com/theresachaze/2012/10/22/until-you-walk-the-path-you-wont-know-where-it-goes
Never Can Say Good-bye on Favebook
I would very much like your help. Would you like the Facebook page for my paranormal feature Never Can Say Good-bye.
Have you ever met someone and suddenly felt love or hate? Yet for the life of you couldn't remember meeting them before. Did you wonder why? What if you had forgotten the reason? Would you want to remember? Would you want to know? What if the knowledge would mean your life?
https://www.facebook.com/Nevercansaygoodbyeparanormalfilm?ref=ts&fref=ts
http://www.theresachaze.com/
http://www.theresachaze.com/NeverCanSayGoodbye.html
Thursday, October 18, 2012
Robb Skidmore Shares his Writing Experience
Until You Walk The Path, You Won’t Know Where it Goes is hosting author Robb Skidmore on October 18, 2012 at 1 pm eastern as he talks about her new novel. The Pursuit of Cool.
Robb Skidmore writes stories that entertain and inspire. His contemporary upmarket fiction (in between commercial and literary) takes a love of language and uses it to create richly original characters and intense, moving plots. His short stories have appeared in New Orleans Review, New Millennium Writings, South Carolina Review, Oasis, and Twelve Stories. His nonfiction has appeared in the Atlanta Journal-Constitution. The Surfer, his ebook novella, can be found on Amazon. His debut novel is The Pursuit of Cool. He grew up in Charleston, S.C. and graduated with several degrees from Emory University. He has traveled to many far flung parts of the globe and once spent a year camping in national parks and traveling across America. He lives with his wife in Atlanta. You might find Robb drinking kombucha tea, listening to music on his iPod, blogging on his website at robbskidmore.com, or staring at the sky with great wonder and appreciation.
Skidmores's site address is at http://robbskidmore.com/the-pursuit-of-cool/
To learn more about Rob Skidmores adventures, novels and the writing changes in the writing industry, tune into http://www.blogtalkradio.com/theresachaze on October 18 at 1 pm eastern. The phone lines and chat will be available for those who wish to ask Gloria questions. The phone number is (347) 838-9927.
The interview will be available in the archives at http://www.blogtalkradio.com/theresachaze/2012/10/18/until-you-walk-the-path-you-wont-know-where-it
Sunday, October 14, 2012
Gloria Loring: Coincidence Is God's Way of Remaining Anonymous
Until You Walk The Path, You Won’t Know Where it Goes is hosting author, actor, and recording artist Gloria Loring on October 17, 2012 at 1 pm eastern as she talks about her new book, Coincidence Is God's Way of Remaining Anonymous.
Gloria Loring is the recording artist of the #1 hit song Friends and Lovers; co-composer of television theme songs Diff’rent Strokes and Facts Of Life; an audience favorite from daytime TV’s Days Of Our Lives; spokesperson for the Juvenile Diabetes Research Foundation and the author of six books benefiting people living with diabetes; a keynote speaker; one of the few artists to sing two nominated songs at the Academy Awards, and is well-known in recent days as the mother of R&B singing sensation Robin Thicke.
Gloria’s new book, Coincidence Is God's Way of Remaining Anonymous, is a spiritual autobiography of how a series of extraordinary coincidences transformed her life. It is being released October 2012 by HCI, Inc., publisher of the original Chicken Soup for the Soul series. Coincidence helped her raise $1 million for diabetes research with the Days of our Lives Celebrity Cookbook after her 4 year-old son Brennan was diagnosed with diabetes; it arranged for a stranger to send her life-changing letters during her secretive separation and divorce from actor-writer Alan Thicke; and it led to the discovery and healing of long-forgotten childhood sexual abuse.
This is a book with its own soundtrack written by Loring. With these stories and songs, Loring provides insight into how each of us can use coincidence for our own good and the good of those we love.
Her keynote speeches have inspired businesses, health care organizations, spiritual communities and women’s groups. She brings her knowledge and enthusiasm to her keynote addresses, with the added bonus of a “glori-ous” song or two. Her most popular talks are Lessons From a Soap Opera: How to Drop the Drama; Expect a Miracle – I Do, I Did, and Here’s How, and A Whole ‘Nother Way to Be a Woman – Living From Your Thighs on Up.
Standing ovations greet Gloria in concert at performing arts centers, casinos and with symphony orchestras, as she toggles effortlessly from classic rock to standards, from Broadway to pop. Her newest musical show, TV Tunez,,is a celebration of television’s best theme songs that premiered to wildly enthusiastic audiences and is in development for a Las Vegas run. She is currently in the studio recording songs by songwriting legends such as Burt Bachrach and Desmond Child.
Gloria is a certified yoga instructor and an articulate champion of bio-medical research. She also has four additional books, Kids, Food and Diabetes, Parenting a Child with Diabetes, The Kids, Food & Diabetes Family Cookbook, and Living With Type 2 Diabetes: Moving past the Fear.
Gloria is listed in Who’s Who in America and Who’s Who of American Women. She has been honored with the Lifetime Commitment Award from JDRF and received the Woman of Achievement Award from the Miss America Organization, an honor she shares with past recipients Barbara Bush, Roslyn Carter, and Hillary Clinton.
Loring's website is at www.glorialoring.com
Amazon Link http://www.amazon.com/Coincidence-Gods-Way-Remaining-Intervention/dp/0757316484/ref=sr_1_1?s=books&ie=UTF8&qid=1349123588&sr=1-1&keywords=gloria+loring
To learn more about how coincidences led Gloria Loring to a happy, successful life tune into http://www.blogtalkradio.com/theresachaze on October 17 at 1 pm eastern. The phone lines and chat will be available for those who wish to ask Gloria questions. The phone number is (347) 838-9927.
The interview will be available in the archives at http://www.blogtalkradio.com/theresachaze/2012/10/17/until-you-walk-the-path-you-wont-know-where-it-goes
Saturday, October 13, 2012
Extreme Republicans: The Reason Ignorance is Spreading in the United States
In a time when science is so important to creating solutions to the world challenges, the Extreme Republicans are attempting to drag this country into ignorance and bigotry. Exclusive and divisive, they support only those that look, think and belief as they do. They believe that others must be converted. If they will not change than they it is okay to emotionally, spiritually, and physically harm them.
Religious freedom means that everyone beliefs end at their nose. It is not okay to force your beliefs, lifestyle or religion on anyone else. Yet the Extremist feel that they have the right to do so.
Voting for this kind of mentality is to back to a time when a McCarthy had neighbors spying on each other. When bigots safely walked around in white hoods, burning crosses on lawns and lynching those who disagreed with them. It was a time when women were told it was their fault if their husband or partner beat them. Rape victims were blamed for being raped, while the rapist were protected by their buddies, the law and religion. In the work place, women were paid less for equal work. Harassment by employees and fellow employees was acceptable. If women couldn't take it they should get married and stay home. Gaining control over their reproduction gave women financial control their lives, which in turn gave them control over their destiny.
By denying provable science facts they spread ignorance and bigotry to the future generations. It is one of the major reasons that the United States is falling behind other nations in the technological race. They are focusing on math, science, computers, history, while leaving the religion in the homes and churches. Religion isn't one of the three R's as long as the Extremist push it above all else, the United States will never regain its number one positions for innovative and forward thinking.
Never Can Say Good-bye: Love, Hate and Revenge
Have you ever met someone and suddenly felt love or hate? Did you wonder why? What if you had forgotten the reason? Would you want to remember? Would you want to know?
Using as the excuse researching for his new book, Michael visits his friend Lynne in Coyote Springs. In his conscious mind, he wants to rekindle their romantic relationship. Instead, he fixates on the dead lumber baron, Randolph Bellows and his family.
Michael meets Bellows' granddaughter Shane Bellows. Nearly half his age, Shane arouses passion within him. He believes they are soul mates. His best friend Lynne knows better. Michael doesn’t love Shane any more than he loved her. Lynne knows there has been one woman who has always had his heart. Just because he has yet to meet her, doesn’t mean she doesn’t exist. Against her advice and that of others, Michael and Shane marry.
The town is shocked when the owner of the Bellows Mansion offers to allows the couple to move into the old house. Michael is ecstatic. Growing up, Shane heard how the ghost of her grandfather’s first wife tormented his second family until they were forced to flee for their safety. The house had been sold to Amanda Ramsdell just to be rid of the ghost’s curse. Although Sane fears the house, she loves Michael more and reluctantly agrees to live there.
Michael’s obsession deepens. It’s all he can think and dream about. He knows there is more to it than can be seen. He searches old records and finds Sara Jane's bedroom.. Taking the panel off the wall does more than reveal the hidden room. Turning the knob, he opens the door to the past. Crossing the threshold starts him down a path, which could once again lead to obsessive love, betrayal, and murder.
In spite of her reservations, Elizabeth agrees to teach a writing course at a small college. Her instinct tells her to run in the opposite direction, but she never forgets a kindness. Arriving in town, she instantly regrets her decision. But as much as she wants to run, the town draws her in, awakening old memories of passion, anger and fear. By the time she realizes what is happening, it is too late to run. The doors of her past are opened and memories overwhelm her.
Love, guilt and betrayal intertwine forming a kaleidoscope of memories as the past and present abruptly collide. Can they remember the love and learn from the past before they once again turn down the path of murder and revenge?
Never Can Say Good-bye is a paranormal romance with the logline love and hate survives death. It is a new film, which is based on the old fashioned idea that character and plot appeal more to the audiences than sex, violence and special effects. . Never Can Say Good-bye is family friendly film, which gives the audience what it wants. It has the right message at the right time and fills a void that has been created by the endless sequels and remakes.
Management Team
At Never Can Say Good-bye LLC, we work as a team to do what needs to be done. A core group of cast, crew, and production staff- we are able to push the limits buoyed by a sense of commitment to each other and to the merits of the project.
Executive Producer:
Theresa Chaze
Producers:
Stanley Livingston
Patrik Simpson
Pamela Wenzel
Director:
Stanley Livingston
Actors:
Dyan Cannon
Lauren Holly
Kimberly Estrada
Adrian Paul
Sean Harmon
Kayley Gable
The Music
You showed me the Way
Sun After Rain
The Wrong Side of Love
Sara Jane's Lullaby
The Eternal Romance of Twin Flames
Have you ever met someone and suddenly felt love or hate? Did you wonder why? What if you had forgotten the reason? Would you want to remember? Would you want to know?
Using as the excuse researching for his new book, Michael visits his friend Lynne in Coyote Springs. In his conscious mind, he wants to rekindle their romantic relationship. Instead, he fixates on the dead lumber baron, Randolph Bellows and his family.
Michael meets Bellows' granddaughter Shane Bellows. Nearly half his age, Shane arouses passion within him. He believes they are soul mates. His best friend Lynne knows better. Michael doesn’t love Shane any more than he loved her. Lynne knows there has been one woman who has always had his heart. Just because he has yet to meet her, doesn’t mean she doesn’t exist. Against her advice and that of others, Michael and Shane marry.
The town is shocked when the owner of the Bellows Mansion offers to allows the couple to move into the old house. Michael is ecstatic. Growing up, Shane heard how the ghost of her grandfather’s first wife tormented his second family until they were forced to flee for their safety. The house had been sold to Amanda Ramsdell just to be rid of the ghost’s curse. Although Sane fears the house, she loves Michael more and reluctantly agrees to live there.
Michael’s obsession deepens. It’s all he can think and dream about. He knows there is more to it than can be seen. He searches old records and finds Sara Jane's bedroom.. Taking the panel off the wall does more than reveal the hidden room. Turning the knob, he opens the door to the past. Crossing the threshold starts him down a path, which could once again lead to obsessive love, betrayal, and murder.
In spite of her reservations, Elizabeth agrees to teach a writing course at a small college. Her instinct tells her to run in the opposite direction, but she never forgets a kindness. Arriving in town, she instantly regrets her decision. But as much as she wants to run, the town draws her in, awakening old memories of passion, anger and fear. By the time she realizes what is happening, it is too late to run. The doors of her past are opened and memories overwhelm her.
Love, guilt and betrayal intertwine forming a kaleidoscope of memories as the past and present abruptly collide. Can they remember the love and learn from the past before they once again turn down the path of murder and revenge?
Never Can Say Good-bye is a paranormal romance with the logline love and hate survives death. It is a new film, which is based on the old fashioned idea that character and plot appeal more to the audiences than sex, violence and special effects. . Never Can Say Good-bye is family friendly film, which gives the audience what it wants. It has the right message at the right time and fills a void that has been created by the endless sequels and remakes.
Management
Team
At Never Can Say Good-bye
LLC, we work as a team to do what needs to be done. A core group of
cast, crew, and production staff- we are able to push the limits
buoyed by a sense of commitment to each other and to the merits of
the project.
Executive
Producer:
Theresa
Chaze
Producers:
Stanley
Livingston
Patrik
Simpson
Pamela Wenzel
Director:
Stanley
Livingston
Actors:
Dyan Cannon
Lauren Holly
Kimberly
Estrada
Adrian Paul
Sean Harmon
Kayley Gable
The Music
You showed me the Way
Sun After Rain
The Wrong Side of Love
Sara Jane's Lullaby
Monday, October 01, 2012
Coincidence Is God's Way of Remaining Anonymous
Until You Walk The Path, You Won’t Know Where it Goes is hosting author, actor, and recording artist Gloria Loring on October 4, 2012 at 1 pm eastern as she talks about her new book, Coincidence Is God's Way of Remaining Anonymous.
Gloria Loring is the recording artist of the #1 hit song Friends and Lovers; co-composer of television theme songs Diff’rent Strokes and Facts Of Life; an audience favorite from daytime TV’s Days Of Our Lives; spokesperson for the Juvenile Diabetes Research Foundation and the author of six books benefiting people living with diabetes; a keynote speaker; one of the few artists to sing two nominated songs at the Academy Awards, and is well-known in recent days as the mother of R&B singing sensation Robin Thicke.
Gloria’s new book, Coincidence Is God's Way of Remaining Anonymous, is a spiritual autobiography of how a series of extraordinary coincidences transformed her life. It is being released October 2012 by HCI, Inc., publisher of the original Chicken Soup for the Soul series. Coincidence helped her raise $1 million for diabetes research with the Days of our Lives Celebrity Cookbook after her 4 year-old son Brennan was diagnosed with diabetes; it arranged for a stranger to send her life-changing letters during her secretive separation and divorce from actor-writer Alan Thicke; and it led to the discovery and healing of long-forgotten childhood sexual abuse.
This is a book with its own soundtrack written by Loring. With these stories and songs, Loring provides insight into how each of us can use coincidence for our own good and the good of those we love.
Her keynote speeches have inspired businesses, health care organizations, spiritual communities and women’s groups. She brings her knowledge and enthusiasm to her keynote addresses, with the added bonus of a “glori-ous” song or two. Her most popular talks are Lessons From a Soap Opera: How to Drop the Drama; Expect a Miracle – I Do, I Did, and Here’s How, and A Whole ‘Nother Way to Be a Woman – Living From Your Thighs on Up.
Standing ovations greet Gloria in concert at performing arts centers, casinos and with symphony orchestras, as she toggles effortlessly from classic rock to standards, from Broadway to pop. Her newest musical show, TV Tunez,,is a celebration of television’s best theme songs that premiered to wildly enthusiastic audiences and is in development for a Las Vegas run. She is currently in the studio recording songs by songwriting legends such as Burt Bachrach and Desmond Child.
Gloria is a certified yoga instructor and an articulate champion of bio-medical research. She also has four additional books, Kids, Food and Diabetes, Parenting a Child with Diabetes, The Kids, Food & Diabetes Family Cookbook, and Living With Type 2 Diabetes: Moving past the Fear.
Gloria is listed in Who’s Who in America and Who’s Who of American Women. She has been honored with the Lifetime Commitment Award from JDRF and received the Woman of Achievement Award from the Miss America Organization, an honor she shares with past recipients Barbara Bush, Roslyn Carter, and Hillary Clinton.
Loring's website is at www.glorialoring.com
Amazon Link http://www.amazon.com/Coincidence-Gods-Way-Remaining-Intervention/dp/0757316484/ref=sr_1_1?s=books&ie=UTF8&qid=1349123588&sr=1-1&keywords=gloria+loring
To learn more about how coincidences led Gloria Loring to a happy, successful life tune into http://www.blogtalkradio.com/theresachaze on October 4 at 1 pm eastern. The phone lines and chat will be available for those who wish to ask Gloria questions. The phone number is (347) 838-9927.
After the show the interview will be available in the archives at http://www.blogtalkradio.com/theresachaze/2012/10/04/until-you-walk-the-path-you-wont-know-where-it
Stephen Thompson: Author, Publisher, Film Maker
Until You Walk The Path, You Won’t Know Where it Goes is hosting author, publisher, and film maker Stephen Thompson Ph.D on October 2, 2012 at 3 pm eastern as he talks about his books, his films, and his celebrity magazine, OpenBeast.
Stephen Manoj Thompson is a author, celebrity and publisher of the celebrity magazine Open Beast. He is a well known documentary film maker. As the editor and pubisher of OpenBeast celebrity magazine, he has connected . He is the author of the novel Coma Story, but he is best known for his Award-winning non-fiction "Land Of Opportunity Forever"
Thompson websites
www.OpenBeast.com
www.CottlevilleMovie.com
www.amazon.com/author/stephen
To learn more about Stephen Thompson's unique perspective tune into http://www.blogtalkradio.com/theresachaze on October 2 at 3 pm eastern. The phone lines and chat will be available for those who wish to participate. The phone number is (347) 838-9927.
After the show the interview will be available in the archives at
http://www.blogtalkradio.com/theresachaze/2012/10/02/until-you-walk-the-path-you-wont-know-where-it-goes
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