As independent contractor or representatives, you don't have to rely on the company to promote the products you sell. In fact, most companies expect you to run multi-level campaigns. Relaying on generic promotions and marketing supports the whole company, but not yourself. Eventually, it would trickle down to you. But wouldn't you prefer to be first in line for the benefits of your work. As a writer, producer, and editor I can support your efforts to become successful by writing press releases and producing videos/commercials.
Combining two concepts, Never Can Say Good-bye creates an innovative spin on the ghostly genre. With a tagline, “When love is forever, death is only the beginning,” it is comparable to Ghost and The Others.
Imprisoned in her family's home, the spirit of a murdered child waits for her parents to free her. But they have moved on to new lives as has her killer. Randi must bring them back together, so that they can forgive themselves and make amends. If she succeeds, they will all heal and she will be freed to also reincarnate. If she fails, their need for revenge will damn them all.
The difference between a
commercial and internet video isn't the quality of the production,
but the length of time and diversity of the message. Both follow the
same format of identifying a problem, presenting your product or
service as the solution to that problem, and giving contact or
purchase information so that the customers may solve that problem by
purchasing your product or service. Both also require high audio and
video production values. However, at this point, the venues
diverge.
Broadcast commercials
must meet industry standards for consistency in length due to the
two minute commercial break format. The most popular length
continues to be 30 seconds. However, due to financial reasons most
broadcast stations also offer both 10 and 15 second spots. Although
they are less costly, their length also severely limits their
effectiveness as promotional tools. Longer commercials give more
detail, yet they are more costly. However, there is a generic class
of 60, 90, and 120 minute ads that are bought in bulk without any
airtime restrictions that are relatively inexpensive. This may seem
like a good deal on the surface, but they are plugged in wherever
there is unsold commercial airtime, which frequently ends up in late
night or on unpopular programming. With the goal being reaching the
broadest audience, these commercials are more miss than hit.
Strategically speaking, a person must be exposed at least three times
to a message before she or he retains the information enough to
purchase the product or service. Each airtime buy is one time shot
at the audience. Once the commercial airs, more time must be
purchased in order to continuing sharing you message.
Internet videos are not
limited by length or broadcast content standards. However, many
websites do regulate for both violence and sexual content. Unlike
broadcast venues, videos can run any length. The extended format of
the videos makes it very easy to go into detail about your product or
service, including adding demonstrations and testimonials.
Additionally, videos keep the potential customers on your site or
blog longer, which increases the likelihood they will become a loyal
client. Websites, such as YouTube and Vimeo, accept much longer
videos, which makes sharing the video on websites, blogs, and on
your social networking sites much easier not only for you, but the
link and embedding code also allows others to promote your work in
their networks. Once produced internet videos become one of your
most cost effective tools in your marketing toolbox as there is no
additional costs connected to its distribution.
Commercials and internet
videos continue to be major assets in marketing and promotional
toolboxes. Promoting and marketing with internet videos have made it
possible for small companies to promote themselves locally,
nationally, and internationally. Cosmos Productions produces high
quality and cost effective videos for both products and services,
which helps authors, entrepreneurs, small companies, and home-based
business garner a larger share of the marketplace. Contact Theresa
Chaze at 231-943-3298 to learn how she will support your efforts to
expand your customer base.
Fun, sad, touching, snarky, and emotionally healing, Heritage videos are all that and more. More than just honoring your loved ones death, they also celebrate achievements and the special events of your family's lives.
Heritage videos can be a digital obituaries that can be used in online newspapers and at the memorial service. Additionally, they can enhance memorial websites as well as being shared on blogs and on social networking sites to help family and friends console each other. More than just the plain facts of a traditional obituary, the videos celebrates their uniqueness and achievements by showing and telling more about their lives. The messages, pictures, and music reveal their personality and tells their life's story. These testimonials to the person's life need not be limited to just celebrities. Every person's life has a story to tell that is uniquely theirs. Everyone has moments of greatness and moments that leave a lasting smile on those who love them.
Momentous occasions as special birthdays, graduations, and marriages can be enhanced with pictures and videos from the past. However, the video need not limited to those that are already digital. Scanners make even the oldest picture accessible in the digital age. The technology has made it possible to transfer 16mm film and VHS/Beta tape into the digital format. It preserves the footage, while making it possible to make corrections and organize the content. With nearly everyone having access to cell phones that record video, personal messages can be added to the montage to blend the past and the present. These times of joy and celebration need not end with the event. Footage and messages from future events can be keep being added. The birth of your child can be celebrated through her or his school years, graduation, marriage and birth of her or his own child.
Multi-functional digital picture frames gives easy access to your wonderful memories. Instead of static pictures on the wall, these frames bring your loved one alive in sound and images. Once the video is produced it is upload onto the frame to be set out or to be given as a gift that keeps on giving. It is a simple and cost effective way share the video with those who are not computer literate as well who a major computer geeks.
Theresa Chaze is a writer, producer, and editor, who crafts innovative messages. Using your visuals and stories, she will help you tell your or your loved one's story. Call her at 231-943-3298 to learn how she will bring your memories alive.
Promotions, marketing, and sales have
different, yet interconnected goals. Yet many lump them into a
single category. All three are necessary to generate sales that make
a company profitable. Promotions identifies the need or creates the
desire . Marketing shows why this particular product solves the
problem or satisfies the want. Sales closes the deal by asking for
the purchase and giving the details of how to buy the product or
service.
Promotions creates awareness by
describing or creating a problem to be solved. The messages are
crafted to subliminally plant the seed in the consumers' subconscious
mind, so they identify with problem or create the feeling that
they are missing out on something amazing. By drawing attention to
the issue that their product will solve, the promotion creates the
need for the product.
Marketing promotes the product by
showing how it is the answer to the problem it just created. A
successful marketing campaign sets the particular product above all
its competitors. More than just recognition, the marketing aspect
of the message create a reputation and an expectation of the product
as well as the company in the consumers mind. However, creating a
brand can be a double edge sword. Overly selling a product can
destroy a brand's reputation. It is easier to create and keep a good
reputation than it is to repair a bad one.
Sales asks for the purchase by telling
how and where it can be bought. Some pitches, but not all, also
include the pricing information. The easier the product or service is
to find, the more likely the consumer will investigate the product,
which leads to the purchase. The easier you make it for them to find
the product, the more likely they are to buy it.
Promotions, marketing, and sales need
to be kept not only in balance, but also in the proper order
Identifying the problem, creating the solution, and giving purchase
information maximizes the effectiveness of the message. These three
steps, working in tandem, creates the advertisement that reaches the
consumer and empowers them to purchase the product.
Many authors, small businesses, and
non-profit organizations believe that advertising is too costly for
their budget. But this is far from true. The internet has created
cost effective venues that enable messages to be promoted locally,
national and around the world in a cost effective manor. Theresa
Chaze has 20 years of experience as a writer, producer, and editor.
She uses innovation, humor, and high production values to produces
videos that are unique, inventive, and frequently called unexpected. More of her work can be viewed on her
website by clicking here. She is now accepting new clients and can
be reach by calling 231-943-3298.
Combining two concepts, Never Can say
Good-bye creates an innovative spin on the ghostly genre. With a
tagline, “When love is forever, death is only the beginning,” it
is comparable to Ghost and The Others.
Imprisoned in her family's home, the
spirit of a murdered child waits for her parents to free her. But
they have moved on to new lives as has her killer. Randi must bring
them back together, so that they can forgive themselves and make
amends. If she succeeds, they will all heal and she will be freed to
also reincarnate. If she fails, their need for revenge will damn them
all.
Sharing the family history started around the campfires, the dinner tables, and at family gatherings. Generations learned about those, who came before, from letters, pictures and diaries. Heritage videos continue and enhance this tradition. They celebrate life and honor the memory of loved ones. They share dreams. They mark changes in lives They record the memories and personalities for future generations by combining images and thoughts with music. It's a gift that honors the past and the future.
Cosmos Productions combines your images and memories with music to create Heritage Videos that will tell your or your loved one's story. We help you keep your legacy alive. Don't let the past be forgotten.
You provide the images and the memories, We combine them all into a Heritage Video that tells your story.
Cosmos Productions
231-943-3298
Horses and Heroes is a Reality TV series, which combines the highly effective Peer Support Therapy with Equine Therapy. Unlike most in the genre, it will focus on healing and positive growth rather than endorsing bad behavior. Each season will bring together the veterans from WWII to the current conflicts. They will be sharing their challenges and supporting each other as they find new solutions. They know the talk, because they have walked the walk. They see the dodges and will be able to call each other on them. Sparks may fly. Tempers may flare, especially when they force each other to face the ghosts. But will also be laughter and fun as they rebuild the comradery. The snarkiness and practical jokes between the branches don't simply end. There is always room for just one more. When it airs, it will reach into the homes of the veterans, who need to hear that they are not alone and give them the information as well as the permission to also heal. They will help each other find their way back to the world. Veterans can’t go back and make a brand new start; but they can start from now and make a brand new end.
Stephen King, John Sandford, and J.K Rowling can release a 15 second ad saying-I have a new book out go buy it. They have well established brands and following. Readers know what to expect from them. Self-publish or traditional--paperback or electronic, until you reach that point you will be doing a great deal of the PR and marketing. You could have written the best book in the history of books, but until the readers know about it they can't buy it.
As a writer, producer, and editor I can give you a tool that will positively promote you book and your brand. I can't promise to make it a best seller; only the quality of your work can do that. What I will do for you is help your readers find you.
The video keeps your attention longer and gives so much more information. The music sets the tone for the video. Together they enhance the text by giving the message context.
Here is the cover for for my fantasy novel, Nict for Ure Selfe. Eye catching,but you would need to read the description on the back to know if if was something you would want to read. Alyssa learns there is a reason that birth wipes away the memories of the past from the conscious mind. When a chance meeting opens a karmic door, she must quickly find a way to remember before the hatred from another time once again cause her tragic end. http://cproduction5.wix.com/cosmos-productions-#!theresa-chazes-novels/ci60
Here is its book trailer. The music enhances the visuals and voice over by changing the tone from light and fun to suspenseful then to magical.
The longer you can keep your customers' attention the more likely they are to buy your product or service. I can give you that time. As a writer, producer, and editor can bring these talents and skills together to promote you and your work. I have the solutions for your PR and marketing challenges. Please email me at C_Productions at AOL.com to learn how I can bring you more attention to your and your product.
The ghost of a murdered child bring his parents back together after they have reincarnated. He needs them to remember their lives together so that they can forgive themselves and others. If he succeeds, they will all heal and he will be freed to also reincarnate. If he fails, their need for revenge will damn them all.
Elizabeth was asked by her mentor to teach a writing course at a small college. Since she never forgets a kindness, she reluctantly agrees. Arriving in town, she instantly regrets her decision. She wants to run, but she is honor bound to stay. Even as the ghost of a small child begs her to forgive, the memories of another time arouse feelings of hatred that she doesn't understand and cannot control. When she meets Shane, all of their lives are thrown onto a dangerous collision course from which they can neither run, nor can they hide. The question is, "Can they overcome their tragic past or will they be doomed to repeat it.
Never Can Say Good-bye is a Paranormal Thriller, which is comparable to Ghost, The Others, and the original Dark Shadows TV series.
Vision of Hopeville: Hopeville the City of Light was given to Fran Capo through a mysterious voice at 4 a.m. one morning. The vision is to get the message of light out to the world. Please help spread the light of this book, through word of mouth, your testimonials, sponsorships to schools, and by giving or donating it to anyone you feel needs comfort or to be uplifted. In these times of little hope, if we could get it into 100,000 hands it can have a ripple effect that could change the world and give people a sense of Hope, creating their own internal Hopeville. I would love for you to be a part of this vision.
Fran Capo has been doing stand up comedy for over twenty years. She has performed in front of every type of audience from Hells Angels to Nuns…from politicians to preachers, from corporate CEO’s to secretary’s luncheons…from PTA Meetings to Chamber of Commerce’s…you get the picture.
Fran has as an act which can be tailored for schools, corporations, arenas and television. In the nightclub circuit she has performed in major comedy clubs like Caroline’s and Dangerfield’s in New York City to the Tropicana in Las Vegas to the Grand Ole Opray in Nashville. She has also performed at fundraisers like the Make a Wish Foundation, Firehouse 9-11 fundraisers and for our servicemen both here in America and overseas in Okinawa for the Marines.
The ghost of a murdered child bring his parents back together after they have reincarnated. He needs them to remember their lives together so that they can forgive themselves and others. If he succeeds, they will all heal and he will be freed to also reincarnate. If he fails, their need for revenge will damn them all. Never Can Say Good-bye is a Paranormal Thriller, which is comparable to Ghost, The Others, and the original Dark Shadows TV series.
Authors! Time to prepare for the holiday giving season by helping your readers and those who love them find your books. Whether your book is print or electronic, the most effective way to reach your readers is through your website, blog, and through social networking. Writing blogs, tweeting, or buying ads does help the search engines find your work, but they are not as effective as a video, which entices and teases your readers?
Authors! Time to prepare for the holiday giving season by helping your readers and those who love them find your books. Whether your book is print or electronic, the most effective way to reach your readers is through your website, blog, and through social networking. Writing blogs, tweeting, or buying ads does help the search engines find your work, but they are not as effective as a video, which entices and teases your readers?
I am a writer, producer and editor, who combines her skill to produce videos to market books for authors, publishers, and PR firms. Join the digital age by hiring me to produce a video that will showcase your book and increase your sales
The ghost is
a murdered child bring his parents back together after they have
reincarnated. He needs them to remember their lives together and
forgive. If he succeeds, they will all heal and he will be freed to
also reincarnate. If he fails, their need for revenge will damn them
all
Never Can Say Good-bye is a Paranormal Thriller, which
is comparable to Ghost, The Others, and the original Dark Shadows TV
series.
Book Trailer: An Effective Promotional and Marketing Tool By Theresa Chaze
Book trailers are more than images set to music, nor do they just a recap of the book synopsis. In fact, they are an effect promotional tool that will create interest by going beyond the synopsis to the "heart of the book. Although, book trailers are considered promotional material, they are in reality an advertisement. The difference lies in the length and basic format.
Most book trailers are much longer than most conventional ads, running 1-5 minutes long, while currently most broadcast ad are 30 seconds. It would be too costly to run longer ads in prime time on the local or national level. Even well know writers such as Stephen King, only run 15 second national ads. They are quick in-out ad, which do little more than announce a new book However, book trailers are designed for the internet, where the venues are either free or low cost. Length is not a consideration; therefore, they can be more detailed both in content and style. The quality both in the writing and production can make the trailer an asset or a major liability. Being clever and unique can create a buzz about the trailer, which will in turn increase sales. However, if the trailer is merely random images set to music, it will make the author look amateurish.
The message has to do more than recap the synopsis. It has to be in itself a creative work that creates layers of interest. Whether as text or a voiceover, the message needs to tantalize the readers into buying the book. In the case of fiction, the trailer is a vignette with a beginning and middle, but the end is left hanging as a question. Its purpose is to introduce the lead characters and plot, while building up the conflict of the story, so that the readers will want to answer the question--what happens next? In non-fiction, most books have more of a targeted audience. The text will want not only to provide the author’s credentials, but also put forth her or his thesis, while hinting why it is different from ever other expert in the field. Both formats will want to provide reviews, ordering information, and run credits back to any person or site that provided resources for the trailer.
Multi-sensory devices such as videos, still pictures and voiceovers, all coordinated with music as the video trailer create layers of information that combine into a single effective ad. The video transitions and effects have to be appropriate for the message and match the audio portion of the piece. Both can create a sense of movement in still photographs, making them look more movie like. The availability of digit cameras makes adding live action shots easy and inexpensive. In addition, there are sites on the net that inexpensively offer video clips. There are also sites that music can be download for free, if they are given credit and a link back. The music needs to create a sense of the book beyond the words. It can add drama, intensity or humor depending the style of the music. It is just one more way to enhance the feel and add depth to the trailer.
By coordinating the whole package to roll out in a logical, concise format, the trailer becomes a thought provoking, interest creating marketing tool. However, if written and produced well, it doesn’t have to be elaborate or highly technical; sometimes the simple direct approach is the most effective, if done professionally and with creative thought.
I have produced the following trailers not no only for my books, but for others authors as well. I am available for hire by emailing: Tirgana (at) yahoo (dot) com. Here are some examples of my work can be found on my site at www.theresachaze.com
