No
Where Else Like It is a specialized marketing campaign, which cross
brands Michigan based products or services with the paranormal
thriller Never Can Say Good-bye. The campaign is designed to feature
Michigan products and services within the film itself as well as
featuring their parent company in the promotional and marketing
campaigns from the start of pre-production through the theatrical
release. The No Where Else Like It campaign will also feature the
uniqueness of Michigan within videos that will be produced by the
cast and crew. These videos will be distributed via the Internet,
placed on the official and personal websites, and with the
DVD/download load release.
Product
placement in films and television is not a new concept. However, it
is one that is ever changing. In the early years of television,
advertisers sponsored individual shows. The program quality and the
product reputation were intertwined. Throughout the decades single
sponsorship no longer exists. It has been replaced by commercial
breaks, which makes the advertising completely separate from the
entertainment. Although initially the change has made it less costly
for advertisers, it also limits the ad's effectiveness to a single
airing. If the audience missed it too bad so sad, but the networks
are more than willing to sell you more air time. The simple fact is
that people need to see a message at least three times before the
message sticks with them enough to prompt them into action.
However,
product placement has not disappeared; it has been transformed.
Instead of sponsoring the entire project, sponsors pay for or do in
kind exchanges to have their products or services are embedded in
films and television programs as part of the action or the sets.
Once embedded the product placement becomes permanent. Unlike other
forms of advertising, this form of marketing has a one time fee, yet
a nearly unlimited reach and exposure potential. Each time the
project is viewed, the embedded products will once again be marketed
without any extra cost to the sponsors.
Never
Can Say Good-bye will be making full use of traditional product
placement for their production needs. We will be looking to do in
kind exchanges for
A
large hotel: as a location and for lodging for cast and crew
Vehicles
as locations and transporation
Air
Travel for cast and crew
Brewery/bar
as a location
Large
auditoriums for meet and greets with cast and crew
Digital
video equipment and ghost hunting gear as props
Sponsors'
product, service or company name would be shown in at least three
scenes. They would be given non speaking roles as an extra, invited
to the wrap party and the Michigan premiere. They would be thanked
in the credits. But more importantly their logo with an active link
will be attached to nearly all our online marketing and they would be
listed as sponsors at our live events.
In
addition, the No Where Else Like It campaign, which will show the
uniqueness of Michigan with videos produced by the production team
will be sponsored by Michigan corporations and businesses. These
videos would be part of the marketing campaigns both online and with
most other venues. Sponsors would act as host and guide for the
cast and crew as they explore the state. Videos would include:
*
Local festivals
*
Sleep Bear Dunes
*
The Manitou Islands
*
Interlochen Arts Academy
*
Avalanche Preserve
*Mackinaw
Island and bridge
*
Snowflake Campground
*
National Shrine of the Cross in the Woods in Indian River
*looking
for Petoskey stones
*
Sault Locks
*
Henry Ford Museum, including the revitalization of the Detroit area
*
Michigan State campus
*
Pictured Rocks, Tahquamenon Falls
During
the production, the cast and crew will be holding meet and greets
with the public in the areas where we will be filming. Sponsors
would also be included in these events as well as the hosting
location. The public would be able to ask questions and have their
picture taken with the stars of Never Can Say Good-bye. These
events will be recorded and released online through sites such as
YouTube, Facebook and other social networking sties. Additionally,
real time streaming events will be scheduled online, which will give
the domestic and foreign audience opportunities to speak with the
cast and crew.
Never
Can Say Good-bye will be an opportunity to market products and
services not only nationally, but also internationally through
theatrical release, DVD/downloads, pay per view, and broadcast
network release. Once embedded, the products or services will
always be there at no additional cost.
Before
you discount your ability to financially be part of our team ask
yourself how much is exposure to a world of new customers worth?
In addition, marketing expenses are both state and federal tax
deductible as a business expense. Those who mitigate our production
costs might also be able to claim a deduction under Section 181 of
the federal tax code, which is a deduction equal to 100% of the
investment in the production. You would need to speak with your tax
professional to get the full details of how this incentive would
apply to your company.
Also
ask yourself when was the last time you walked out of a movie
satisfied?
For more information go to www.theresachaze.com
