Many people mistakenly use networking and connecting as interchangeable terms. Although they have similar qualities and goals, they are very different. Networking is “the process or action of interacting with others to exchange information and developing professional or social contacts” while connecting is defined as “joining or linking things together, especially as to provide access and communication”. Both involve the interaction between individuals, yet the means and methods of each radically differ.
Networking is indiscriminately reaching out either in person or virtually. It could be best described as casting a net or creating a spiderweb to randomly catch whoever or whatever happens to be around. The message stays the same without regard to who or how it’s presented. Little is known about the receiver. It’s nothing more than a cold call. Although people chose to sign up for networking events, they are little more than group cold calls. Little is known about the others beforehand; by the end of the event, not much has changed. Everyone is scrambling to meet as many people as possible in hope that they will find who and what they need. Most collect business cards, hoping that one or two can be developed into leads. However, with time restraints, very few interactions develop into business relationships.
Connecting events can be best described as introductions done by a friend or associate. They are more like connecting the dots rather than cold calls. They are smaller and more personalized with the connector acting as a bridge between the attendees. Unlike with cold calls, the connector knows everyone and what they need. It gives her or him the ability to smooth out the awkward moments both at the introduction but also when it comes to asking for what is needed. As an intermediary, she or he crafts the message according to whom it is being pitched. One approach may be very successful with one person while crashing and burning with another. A connector’s knowledge, connections, and interpersonal skills are what give her or him the ability to develop relationships and make introductions that positively fulfill her clients’ needs.
The Master Catalytic Connector, Rochelle Arjmand has these skills. Before making the introductions, Arjmand helps prepare her clients for the meeting. It is only after the paperwork has been fully vetted and the client prepped will the introductions be made. By helping her clients know what to expect in advance and properly prep them, Arjmand has been able to give her clients the confidence they need to project a strong and professional image. It puts everyone at ease and helps lead to a positive outcome.
Rochelle Arjmand’s exclusive client list includes those from the entertainment industry, finance, advertising, and publishing. What they have in common is that they make a positive difference in the world. She is currently accepting clients. Her services require a monthly retainer. To learn more about how she can help you visit her website and book an introductory meeting.
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