The biggest fallacy in the film industry and in the business world as a whole is that if you write up a business plan, all you have to do is present it to investors and they will write you a check. Even if you have the greatest of all business plans in all of history, that's not going to happen. Business plans tell investors what you are going to do. The meeting and subsequent paperwork tell them how you are going to do it. The reality is that the business plan only gains the investors' interest; it is the presenter, in this case, producer, who gives them the confidence to cut checks. Whether the producers write the plan themselves or hire someone to do it, the greatest selling point is how well they know the material and how they present it.
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