Showing posts with label book video producer. Show all posts
Showing posts with label book video producer. Show all posts
Wednesday, February 18, 2009
Tuesday, November 04, 2008
Tuesday, October 21, 2008
Valkyrie Publishing Receives Praise from Authors, Publishers and PR Firms
Valkyrie Publishing Receives Praise from Authors, Publishers and PR Firms
Traverse City-Valkyrie Publishing offers cost effective video production services for not only books but also other products and services. With the increasing number of sites, which offer video placement, online marketing and promotion is now available no matter how small of a budget.
Book trailers, also called book videos, are the wave of the future when it comes to book marketing and promotions. Whether self published, POD or traditionally published, book trailers give a professional look to books of all genres. They are cost efficient and effective tools for online marketing that the traditional press release cannot compete with.
Using voice-overs, graphics and music, trailers enhance the promotional message by adding additional layers of information. When properly produced, the trailer adds dimensional qualities, which include both the visual and auditory senses. By combining the elements into a single cohesive package, the producer creates a product that is not only more appealing, but also longer lasting.
Founder and CEO of Valkyrie Publishing, Theresa Chaze is not only a novelist and screen writer, but also a video producer, director and editor. She has several novels available and her screenplays have won awards. In addition, she has years of experience working in broadcast television. By combining her talents and her experience, she is able to product trailers that are unique, effective and cost efficient. Examples of her work can be viewed at http://www.youtube.com/user/Tirgana and she can be contacted at Tirgana at yahoo.com.
Her current and past client have the following to say about the work Valkyrie Publishing has done for them.
"Theresa Chaze has the experience and know how to turn out quality high-performing book trailers. I am very pleased with the work she has done for us at Pump Up Your Book Promotion!"
Dorothy Thompson, CEO & Founder Pump Up Your Book Promotion
Theresa's book trailers are creative, compelling and very competitively priced. Her placement of these on various online sites goes way beyond YouTube. Authors can be assured that her book trailers will help elevate their book from the printed word. I recommend her book trailer services.
Scott Lorenz
President Westwind Communications
scottlorenz@westwindcos.com
Theresa put together a book trailer for my novel MRS. LIEUTENANT that was an original -- not simply a cookie-cutter book trailer that could fit almost any book. She took the time to research the era of the Vietnam War and then used her research to craft a quality book trailer whose script, graphics and music reflected the tension of the time when the novel takes place.
I would definitely use Theresa again to do a book trailer for me, and I particularly appreciated the open communication between her and myself that allowed me to have input on the trailer.
Phyllis Zimbler Miller
MILLER MOSAIC, LLC -- Working to Make Your Life Easier
www.millermosaic.com
Theresa Chaze produced my book trailer and I was stunned at how wonderfully she captured, truly captured, the spirit of my book! Others have contacted me to tell me what a wonderful book trailer I had and the raves continue to come in. Ms. Chaze is not only astute but sensitive to the driving force of authors and their books. Ms. Chaze is president of Valkyrie Publishing. Look out world! Authors have a real voice now and the PR industry will never be the same again!--Cate Cavanagh, author of Her Godmother. See my trailer here: somethingmagicalinourmists.blogspot.com
CATE CAVANAGH
Author, HER GODMOTHER
I enthusiastically take great pleasure in recognizing the fine professional services of Theresa Chaze and her wonderful, Book Trailer Production Services. I am a recipient of her great talent in which she has provided visual services in promoting my book. Aside from my very strong endorsement, a literary colleague mentioned upon witnessing, Theresa Chaze's fine work on my book, suggested that all of my family and friends view my website www.angusrmunro.com - under Angus Munro on You Tube. Her services to me, can best be described as, "The icing on the cake!"
Gratefully,
Angus Munro, Full House - But Empty by Angus Munro
Bakersfield, California
"It has been our good fortune to have Theresa Chaze and Valkyrie Publishing do the video production for book trailers for two of our books, Honor Due and Standing The Watch: The Greatest Gift. Both of our authors were very pleased with the end product and the level of production. We fully intend to use her services again for our forthcoming books." Big River Press
"I was most pleased with the video book trailer of Honor Due produced by Theresa Chaze and Valkyrie Publishing. She captured the spirit of the my book and characters. I am looking forward to using her services again with my next book."
D. H. Brown, author of Honor Due
In the past few years I have been extremely fortunate to have Theresa
working on the promotion and marketing of my novels. She has done
excellent creating video blurbs for You Tube and other places. Highly
imaginative and eye catching. Thanks to her my books sales have
been higher than expected.
Theresa is a writer and published author herself. She truly understands
the needs of other writers at all levels. Her experience allows her to be
focused and aware of what it takes to get published and promoted
nowadays. I am honored to be able to give her book trailer services a
glowing recommendation. Especially because she has helped me so
wonderfully much.
Please be sure that Theresa will do her best for you and your works.
You definitely won't be disappointed.
Jeffrey Redmond
For my memoir about taking care of my dying father-in-law, Theresa Chaze intuited exactly the mood & ambience. The seamless flow of photos, the music she chose & her tone of voice as she read excerpts were so exquisite they brought tears to my eyes. Made me see what I'd written in a whole new light. I highly recommend her services. The work and shear professionalism displayed by Theresa Chaze and Valkyrie Publishing in the book video production for my book Standing The Watch: The Greatest Gift was stunning. I will be very pleased to work with her again on my next book, The Dead Husband."
R. J. Brown, STANDING THE WATCH: The Greatest Gift.
I can't express how I felt when I saw that trailer! It embodied
everything that Street Lit is in general as a genre and that my novel is
in particular! You are a true Wiccan priestess
because you've just wielded some wonderful magick with this book
trailer!! Kudos!!
Darrell King, Dirty South and Mo Dirty
Traverse City-Valkyrie Publishing offers cost effective video production services for not only books but also other products and services. With the increasing number of sites, which offer video placement, online marketing and promotion is now available no matter how small of a budget.
Book trailers, also called book videos, are the wave of the future when it comes to book marketing and promotions. Whether self published, POD or traditionally published, book trailers give a professional look to books of all genres. They are cost efficient and effective tools for online marketing that the traditional press release cannot compete with.
Using voice-overs, graphics and music, trailers enhance the promotional message by adding additional layers of information. When properly produced, the trailer adds dimensional qualities, which include both the visual and auditory senses. By combining the elements into a single cohesive package, the producer creates a product that is not only more appealing, but also longer lasting.
Founder and CEO of Valkyrie Publishing, Theresa Chaze is not only a novelist and screen writer, but also a video producer, director and editor. She has several novels available and her screenplays have won awards. In addition, she has years of experience working in broadcast television. By combining her talents and her experience, she is able to product trailers that are unique, effective and cost efficient. Examples of her work can be viewed at http://www.youtube.com/user/Tirgana and she can be contacted at Tirgana at yahoo.com.
Her current and past client have the following to say about the work Valkyrie Publishing has done for them.
"Theresa Chaze has the experience and know how to turn out quality high-performing book trailers. I am very pleased with the work she has done for us at Pump Up Your Book Promotion!"
Dorothy Thompson, CEO & Founder Pump Up Your Book Promotion
Theresa's book trailers are creative, compelling and very competitively priced. Her placement of these on various online sites goes way beyond YouTube. Authors can be assured that her book trailers will help elevate their book from the printed word. I recommend her book trailer services.
Scott Lorenz
President Westwind Communications
scottlorenz@westwindcos.com
Theresa put together a book trailer for my novel MRS. LIEUTENANT that was an original -- not simply a cookie-cutter book trailer that could fit almost any book. She took the time to research the era of the Vietnam War and then used her research to craft a quality book trailer whose script, graphics and music reflected the tension of the time when the novel takes place.
I would definitely use Theresa again to do a book trailer for me, and I particularly appreciated the open communication between her and myself that allowed me to have input on the trailer.
Phyllis Zimbler Miller
MILLER MOSAIC, LLC -- Working to Make Your Life Easier
www.millermosaic.com
Theresa Chaze produced my book trailer and I was stunned at how wonderfully she captured, truly captured, the spirit of my book! Others have contacted me to tell me what a wonderful book trailer I had and the raves continue to come in. Ms. Chaze is not only astute but sensitive to the driving force of authors and their books. Ms. Chaze is president of Valkyrie Publishing. Look out world! Authors have a real voice now and the PR industry will never be the same again!--Cate Cavanagh, author of Her Godmother. See my trailer here: somethingmagicalinourmists.blogspot.com
CATE CAVANAGH
Author, HER GODMOTHER
I enthusiastically take great pleasure in recognizing the fine professional services of Theresa Chaze and her wonderful, Book Trailer Production Services. I am a recipient of her great talent in which she has provided visual services in promoting my book. Aside from my very strong endorsement, a literary colleague mentioned upon witnessing, Theresa Chaze's fine work on my book, suggested that all of my family and friends view my website www.angusrmunro.com - under Angus Munro on You Tube. Her services to me, can best be described as, "The icing on the cake!"
Gratefully,
Angus Munro, Full House - But Empty by Angus Munro
Bakersfield, California
"It has been our good fortune to have Theresa Chaze and Valkyrie Publishing do the video production for book trailers for two of our books, Honor Due and Standing The Watch: The Greatest Gift. Both of our authors were very pleased with the end product and the level of production. We fully intend to use her services again for our forthcoming books." Big River Press
"I was most pleased with the video book trailer of Honor Due produced by Theresa Chaze and Valkyrie Publishing. She captured the spirit of the my book and characters. I am looking forward to using her services again with my next book."
D. H. Brown, author of Honor Due
In the past few years I have been extremely fortunate to have Theresa
working on the promotion and marketing of my novels. She has done
excellent creating video blurbs for You Tube and other places. Highly
imaginative and eye catching. Thanks to her my books sales have
been higher than expected.
Theresa is a writer and published author herself. She truly understands
the needs of other writers at all levels. Her experience allows her to be
focused and aware of what it takes to get published and promoted
nowadays. I am honored to be able to give her book trailer services a
glowing recommendation. Especially because she has helped me so
wonderfully much.
Please be sure that Theresa will do her best for you and your works.
You definitely won't be disappointed.
Jeffrey Redmond
For my memoir about taking care of my dying father-in-law, Theresa Chaze intuited exactly the mood & ambience. The seamless flow of photos, the music she chose & her tone of voice as she read excerpts were so exquisite they brought tears to my eyes. Made me see what I'd written in a whole new light. I highly recommend her services. The work and shear professionalism displayed by Theresa Chaze and Valkyrie Publishing in the book video production for my book Standing The Watch: The Greatest Gift was stunning. I will be very pleased to work with her again on my next book, The Dead Husband."
R. J. Brown, STANDING THE WATCH: The Greatest Gift.
I can't express how I felt when I saw that trailer! It embodied
everything that Street Lit is in general as a genre and that my novel is
in particular! You are a true Wiccan priestess
because you've just wielded some wonderful magick with this book
trailer!! Kudos!!
Darrell King, Dirty South and Mo Dirty
Tuesday, September 23, 2008
Book Trailers I Produced
To watch the videos click here
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Click her to watch the trailers
Thursday, August 28, 2008
Effective Online Marketing Tool
Book Trailer: An Effective Promotional and Marketing Tool
By
Theresa Chaze
Book trailers are more than images set to music, nor do they just a recap of the book synopsis. In fact, they are an effect promotional tool that will create interest by going beyond the synopsis to the "heart of the book. Although, book trailers are considered promotional material, they are in reality an advertisement. The difference lies in the length and basic format.
Most book trailers are much longer than most conventional ads, running 1-5 minutes long, while currently most broadcast ad are 30 seconds. It would be too costly to run longer ads in prime time on the local or national level. Even well know writers such as Stephen King, only run 15 second national ads. They are quick in-out ad, which do little more than announce a new book However, book trailers are designed for the internet, where the venues are either free or low cost. Length is not a consideration; therefore, they can be more detailed both in content and style. The quality both in the writing and production can make the trailer an asset or a major liability. Being clever and unique can create a buzz about the trailer, which will in turn increase sales. However, if the trailer is merely random images set to music, it will make the author look amateurish.
The message has to do more than recap the synopsis. It has to be in itself a creative work that creates layers of interest. Whether as text or a voiceover, the message needs to tantalize the readers into buying the book. In the case of fiction, the trailer is a vignette with a beginning and middle, but the end is left hanging as a question. Its purpose is to introduce the lead characters and plot, while building up the conflict of the story, so that the readers will want to answer the question--what happens next? In non-fiction, most books have more of a targeted audience. The text will want not only to provide the author’s credentials, but also put forth her or his thesis, while hinting why it is different from ever other expert in the field. Both formats will want to provide reviews, ordering information, and run credits back to any person or site that provided resources for the trailer.
Multi-sensory devices such as videos, still pictures and voiceovers, all coordinated with music as the video trailer create layers of information that combine into a single effective ad. The video transitions and effects have to be appropriate for the message and match the audio portion of the piece. Both can create a sense of movement in still photographs, making them look more movie like. The availability of digit cameras makes adding live action shots easy and inexpensive. In addition, there are sites on the net that inexpensively offer video clips. There are also sites that music can be download for free, if they are given credit and a link back. The music needs to create a sense of the book beyond the words. It can add drama, intensity or humor depending the style of the music. It is just one more way to enhance the feel and add depth to the trailer.
By coordinating the whole package to roll out in a logical, concise format, the trailer becomes a thought provoking, interest creating marketing tool. However, if written and produced well, it doesn’t have to be elaborate or highly technical; sometimes the simple direct approach is the most effective, if done professionally and with creative thought.
I have produced the following trailers not no only for my books, but for others authors as well. I am available for hire by emailing: Tirgana (at) yahoo (dot) com.
Monday, July 21, 2008
Theresa Chaze: Author, Publisher, Video Producer, Wiccan Priestess
Theresa Chaze has been described as the woman who plays with dragons, especially the dragons of the mind. She flies her readers to magical realms and others worlds on the wings of her dragon spirit. An Ordained Minister of the Universal Life Church and Wiccan Priestess, Theresa Chaze's work is based on her philosophy that all peoples can live together in peace as long as we come from respect, not only for ourselves but those who follow different paths or beliefs. Her work has been compared to Marion Zimmer Bradley and Anne McCaffrey with an adult version of Harry Potter mixed in. However, her non-fiction focuses on civil rights, ethical animal treatment, and responsible environmental management, which includes rapidly moving away from fossil fuels into alternatives.
Her resume is as diverse as her interests. On the mundane level, she graduated from Michigan State University with Bachelor Degrees in English and Video Production; after which she worked for over six years at local TV stations as a writer, producer, director and all around tech.
On a more spiritual level, she is a Tarot Reader and a Reiki Healer. She is a natural born intuitive and empath with an instinctive connection to animals and nature spirits. Through her maternal lineage, she is able to not only sense those who have crossed over, but she can also communicate with them. In the summer of 1981, she initiated on the Wiccan path. Samhain of 1997, she fully dedicated to the path of the Goddess. February, 2007 she became an Ordained Minster of the Universal Life Church.
Her major works so far include the first two novels of the Dragon Clan Trilogy, Awakening the Dragon and Dragon Domain, Nict For Ure Selfe (Not For Ourselves) and a free fantasy ebook called, Sisters, Mother, Daughters. Her Book of Shadows, Out of the Shadows and Into the Light and From Blank Page to Book Shelves are available on her website (www.theresachaze.com) and through the Amazon Kindle Program. Her screenplay, Never Can Say Good-bye, won 2006 the Gloria Film Festival.
To help other authors avoid the pitfalls she encountered, she created Valkyrie Publishing. As a consultant, she creates covers and prepares books for the typesetter. As a publicist, she writes SEO press releases and produces book trailers, which she is also wiling to distribute. To see examples of the book trailer she has already produced for authors, publishers and PR firms go to http://www.youtube.com/user/Tirgana.
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Wednesday, July 09, 2008
Four Aspects to Creating a Successful Marketing Tool
Four Aspects to Creating a Successful Marketing Tool
Although it is widely known that bad press is better than no press, bad advertising is worse than not placing ads at all. Whether print or media, a poorly crafted advertisement will reflected poorly on the product and all companies involved. Whether it is the message, the graphics or the venue, if the commercial isn't up to industry standards, it becomes a liability instead of an asset.
Advertisements have four features that need to be considered: message, graphics, technical quality and distribution venue. For the ad to be effective, all four need to emphasize the positive aspects of the product or service.
The message refers to the actual message. Whether print or audio, the message needs to be concise and complete within the time or space allotted. In both print and media, there isn't room for non-essential information. Print ads are limited to specific sizes. Over filing the space forces the print to a smaller font and crowds the space, making it difficult to read. For videos, if the audio is too complex or involved, it will make it difficult to keep the voice over understandable if the message spoken too quickly in order to fit the time. Yet the restrictions don’t necessarily have to limit the creative factor; it just makes it more of a challenge to the production team to be both unique and efficient in their thinking. The 1970’s saying--keep it simple stupid should be kept in mind at all times. By limiting the message to the most important information, it makes the final product more effective and in some cases thought provoking.
In print as well as video, the graphics need to be clear and accurately represent the product or service. Whether the company logo or an image of the product is used, the graphics need to be properly formatted to keep the original color and prevent distortion in the set up process. Not only does the ad need to be balanced to make it eye catching, but it also needs to properly reflect the product or service. Misrepresenting the size or abilities of the product will only lead to dissatisfied customers and possible legal issues.
The technical quality refers to the actual look of the commercial. Does the audio and graphics meet industry standards? Does the it positively reflect the product or service? The focal point needs to be the client’s message, not the cleverness of the production team. In print, the graphics and text need to be accurate and precise. Typos or smudges will not only affect the client’s reputation, but the venue’s as well. For both radio and television, the voice over levels need to be balanced so that the music enhances the voice over but doesn’t dominate it. Television has the added challenge of keeping the quality high in the video. Glitches or drop out will detract from the ad and lower its effectiveness. In addition, a badly edited piece with jump edits or badly shot video will make the product detract from the quality of the product or service as well.
Proper ad placement will also determine the effectiveness of the message. Placing a commercial in an improper venue will only waste time and money. Knowing the reader or viewership will enhance the effectiveness with the target audience, making it an asset to the client. Placing an ad for Harry Potter in a Christian venue will not reach the target audience, nor will placing a Christian ad in Charmed; No one will be converted by the message, but the more than one will be annoyed by it. However, placing the Harry Potter ad in the Charmed show would be accepted by their common audience, who would be more likely to buy the book or see the movie.
The whole point is to tell widget buyers about much better the client’s widgets are than their competition and how they can be purchased. An ad that successfully meets these four standards will be a benefit to the client’s product, thereby increasing sales.
Valkyrie Publishing represents its clients with effective press releases and video trailers for online distribution. For examples of what they can do for your product or service go to http://www.youtube.com/user/Tirgana. For services and fees go to www.theresachaze.com
Technorati Tags:
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Although it is widely known that bad press is better than no press, bad advertising is worse than not placing ads at all. Whether print or media, a poorly crafted advertisement will reflected poorly on the product and all companies involved. Whether it is the message, the graphics or the venue, if the commercial isn't up to industry standards, it becomes a liability instead of an asset.
Advertisements have four features that need to be considered: message, graphics, technical quality and distribution venue. For the ad to be effective, all four need to emphasize the positive aspects of the product or service.
The message refers to the actual message. Whether print or audio, the message needs to be concise and complete within the time or space allotted. In both print and media, there isn't room for non-essential information. Print ads are limited to specific sizes. Over filing the space forces the print to a smaller font and crowds the space, making it difficult to read. For videos, if the audio is too complex or involved, it will make it difficult to keep the voice over understandable if the message spoken too quickly in order to fit the time. Yet the restrictions don’t necessarily have to limit the creative factor; it just makes it more of a challenge to the production team to be both unique and efficient in their thinking. The 1970’s saying--keep it simple stupid should be kept in mind at all times. By limiting the message to the most important information, it makes the final product more effective and in some cases thought provoking.
In print as well as video, the graphics need to be clear and accurately represent the product or service. Whether the company logo or an image of the product is used, the graphics need to be properly formatted to keep the original color and prevent distortion in the set up process. Not only does the ad need to be balanced to make it eye catching, but it also needs to properly reflect the product or service. Misrepresenting the size or abilities of the product will only lead to dissatisfied customers and possible legal issues.
The technical quality refers to the actual look of the commercial. Does the audio and graphics meet industry standards? Does the it positively reflect the product or service? The focal point needs to be the client’s message, not the cleverness of the production team. In print, the graphics and text need to be accurate and precise. Typos or smudges will not only affect the client’s reputation, but the venue’s as well. For both radio and television, the voice over levels need to be balanced so that the music enhances the voice over but doesn’t dominate it. Television has the added challenge of keeping the quality high in the video. Glitches or drop out will detract from the ad and lower its effectiveness. In addition, a badly edited piece with jump edits or badly shot video will make the product detract from the quality of the product or service as well.
Proper ad placement will also determine the effectiveness of the message. Placing a commercial in an improper venue will only waste time and money. Knowing the reader or viewership will enhance the effectiveness with the target audience, making it an asset to the client. Placing an ad for Harry Potter in a Christian venue will not reach the target audience, nor will placing a Christian ad in Charmed; No one will be converted by the message, but the more than one will be annoyed by it. However, placing the Harry Potter ad in the Charmed show would be accepted by their common audience, who would be more likely to buy the book or see the movie.
The whole point is to tell widget buyers about much better the client’s widgets are than their competition and how they can be purchased. An ad that successfully meets these four standards will be a benefit to the client’s product, thereby increasing sales.
Valkyrie Publishing represents its clients with effective press releases and video trailers for online distribution. For examples of what they can do for your product or service go to http://www.youtube.com/user/Tirgana. For services and fees go to www.theresachaze.com
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Sunday, July 06, 2008
Book Trailers: Cost Effective Marketing Tools for Authors, Publishers, and PR Firms
Book Trailers: Cost Effective Marketing Tool for Authors, Publishers and PR Firms
With the increasing number of free video sites on the internet, book videos or book trailers are becoming an increasingly effective tool for book marketing. By combining voice-overs with appropriate graphics and music beds, trailers have the ability to not only create interest, but increase book sales. However, many authors, publishers and PR firms have been afraid to put them in their marketing toolbox because either they don't have the technical skill to create an effective one or they think trailers are financially beyond their reach.
No longer limited to just YouTube, most of the major search engines have added the option of uploading videos directly into their system. AOL, Yahoo and Google are only three of which have video sites. Most of the popular social network groups such as MySpace, Facebook and Gather have added the ability to upload videos to their sites. By adding links to networking sites such a Digg or Drop Jack, the videos effectiveness is extended. In addition, there are a multitude of individual groups that target interests, genres and activities who also allow videos to be uploaded. These groups allow the author to interact with their target audience, which not only offers sale opportunities, but to also allows the author to receive feedback on her or his work and more fully understand what the readers are looking for. Readers’ responses will only serve to help make the author more effective as both a writer and representative of her or his work.
Placing the trailer on these different sites is only the first step. It can be a well crafted trailer, representing an excellent book, but if the readers can't find it, it is totally worthless. Using search engine optimizing keywords in the tag line and title of the trailer will make it more searchable. The genre, author, and title need to play an active role in the tag line; however, the tags also need to include what makes the book unique and relevant. In addition, by being creative in the way it is tagged, it can be connected to existing books or topics. It is away to help others who are interesting in the same topic to find the book. The best way to know what keywords the search engines are keying into is to actually do the search. Not only will it give the author additional ideas for keywords, but it will also show what has been successful for other authors.
Unlike other book marketing tools, book trailers are a multi-media asset. Using both audio and video, they carry an interactive message. The voice over gives the direct pitch, while the graphic give emphasis and subliminal support. The music bed sets the ambiance. From romantic to scary, the music will accentuate the message, especially during the times when the voice over isn’t called for. When these elements are intermixed properly, they make a successful trailer.
As effective as they may be, some authors, publishers and PR agency are still reluctant to use them because of the cost, which can be into the thousands of dollars. These trailers use existing movie video or create their own, which radically increases the cost. However, still pictures with the help of special effects and transitions, can have the appearance of movement at a fraction of the cost. Coordinating the effects and transitions with the audio portion adds depth and increases the trailer’s effectiveness, while keeping the costs low.
Valkyrie Publishing produces cost effective book trailers in all genres, as well as offering online distribution services. Go to http://www.youtube.com/user/Tirgana to watch the trailers Valkyrie Publishing has produced for authors, publishers and PR firms. To learn more about what their services, email Valkyrie (at) yahoo (dot) com or go to www.theresachaze.com
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