C. F. Jackson Shares Online Book Marketing tips

http://www.youtube.com/watch?v=GaLrziSwF0E

Until you walk the path, You dont know where it goes is proud to host Author and website makeover trainer C.F. Jackson on February 25 at 8 pm. Jackson launched Website Makeover Workshop with the purpose of helping fellow authors and writers achieve greater results online

Writing, Publishing, Marketing Tips Ebook: Free Listing of Independent Bookstores

Authors: A New Ebook on Writing and Marketing Your Book


From Blank Page to Book Shelves--How to Successfully Create and Market Your Book is a new ebook, which shares writing tips, and marketing strategies, which will make your publishing experience more successful. The marketing information includes how to effectively use SEO keywords in press releases, chose a publisher and low cost to free promotional options, while sharing writing tips.

The first part of the ebook gives basic writing tips. From plot organization to creating conflicts, this ebook help authors understand the basic structure of both short stories and novels. In addition, there are chapters on characterization and sensory writing, which help the authors draw in their readers into a multi-dimensional reading experience.

The second part of the book includes the importance of protecting the rights of the author, not only by copyrighting the work, but choosing the proper publishing venue. Safeguarding a work can be done easily and inexpensively; if done properly it insures that it will be legally protected. Choosing the correct publishing format and publisher can also make or break a book’s opportunities to reach the reading public.

Marketing and Promotions is explained in the third part of the ebook. It describes how the publishing venue affects how a book can be best advertised not only to readers, but also to bookstore owners. In addition, it lists low cost or free promotional ideas that can be used both on and offline. Search Engine Optimization makes press releases more effective; using the correct key words in the proper format will efficiently attract the attention of the search engines, thereby raising the article or site higher in the rankings and drawing more traffic to it.

From Blank Page to Book Shelves--How to Successfully Create and Market Your Book can’t guarantee to place an authors on the New York Times best seller‘s list; however, it will help improve their writing skills and understanding of the business end of the industry. Currently, this ebook is available at www.theresachaze.com for $7.00 or through the Amazon Kindle Program
Click here to go to Theresa Chaze's Amazon Page

Leave a comment on this posting, including your email address, and receive a free PDF copy of over 2000 independent bookstores.

Writing to Activate the Readers Imagination

Writing to Activate the Readers Imagination
By
Theresa Chaze

Although novels are written in two dimensional black and white, the story actually happens in the four dimensional realms of the reader‘s mind. Multi-sensory books are the ones that become the most successful. Capturing your reader's imagination, by helping them to be able to see, hear, smell and feel every aspect of your story draws them and helps them experience the story through the characters.

Sight involves more than what the characters see or don’t see. It involves the subtle shades of color, shape, dimension and distance. A writer could write about “a new green leaf” or just as easily write that the “slow unfurling of the heart shaped leaf, contrasted against the darker older foliage of the plant.” Giving details doesn’t necessarily mean a long string of adjectives or adverbs, but a creative use of description that shows instead of tells.

Hearing is the most versatile of the senses. Sound or the lack of sound can also add to the story’s dept. What the character hears can extend her or his awareness beyond the immediate environment. Sound’s ability to travel great distances, allows remote action to be brought into a scene without disrupting the point of view. A wolf howling from somewhere in the night will be heard both in and out of the cabin. The characters inside don’t have to see it to know that the wolf lurks some where outside their door.

Touch can be experienced as a caress or a punch along with everything in between. However, touch is more than skin on skin, but it also includes any contact that is important to the story. The soft fur of cat rubbing against the character’s leg feels different than a skunk brushing passed while trying to escape. In the same way, the rough scales of an alligator feel different than the bark of a tree, so are reactions the images elicit in the reader.

The sense of taste is the most personal and individual. What one person finds appealing, another could just as easily find repulsive. How the character reacts will further define her or him. Most people are aware of the more common foods and drinks. If an author introduces something out of the ordinary, it is simple to you use comparisons to give the reader a sense of the taste and texture.

The sense of smells is the most effective way to activate memories and emotions. The two areas of the brain are closely related in location and synaptic connection. Using odors, either pleasant or unpleasant, is the fastest way to get a response out of the character in such a way that the reader will be able to relate.

Perception or intuition is the sixth sense that is frequently over looked by writers. This is not a reference to ESP or psychic gifts, but how a character sees or judges her or his world and everything in it. By showing how the character perceives her/himself and others, you define her or him without long descriptive sentences. The best example is a character that is afraid of other people; she or he may be paranoid or someone might actually be out to get her or him. By contrasting the perceptions with the reactions of the other characters, the writer reveals more about the personality and the inner motivation of the character.


In addition, similes, allegories and contrasting comparisons can add texture and set the mood. Sarah was as graceful as a bird is an example of simile. Like Amazon warriors of old, she marched into the room would be an allegory. While looking dapper and smart in his new suit, Dan smelled like down wind of a pig farm would be a contrasting comparison. All three examples give added information about the character in a pro-active way that allows the reader to visualize the character.

It is unusual for one sense to be used alone. More often than not, they are combined to give layers of images and sensations. Sight and hearing are frequently combined. A character hears a noise and starts looking for the source or a character smells something wonderful and decides to taste what is in the pot. By coalescing the senses, the author creates a four dimensional world on a two dimensional medium. It makes the characters and their environment more real and relatable for the reader, which in turn makes the novel more popular.

From Blank Page to Book Shelves contains more writing tips as well as publishing and marketing strategies. To buy this informative ebook go to www.theresachaze.com

Six Simple Steps to Successfully Publish and Market Your Book Online

Six Simple Steps to Successful Publishing


Doing a simple search on the net for predators and editors, it is easy to discover how many individuals and companies are waiting to take advantage of writers. Making grandiose promises of making their book a best seller, they con unsuspecting writers out of the money, talent and royalties. Even those writers who do the research can find that they have been taken advantage, However, with the new technological advances in computers and in printing, writers no long have to depend on others to make their publishing dream come true. Print on demand opens the door for authors to not only maintain creative control, but also retain all of the profits from their work. There are six simple steps to getting your book successfully published and distributed.

1. Write your book, making sure that it is properly edited.

Not only does you book have to be creative and interesting, but it has to be readable. Meaning that you need to do more than run it through the spell checker. Punctuation, spelling, and grammar errors will detract from the content and discredit the author. Although mistakes can even be found best selling books, they are rare and quickly fixed in the next edition. First time authors especially need to make sure the work reaches the highest standard possible.


2. Format you book so that it is easy to read and looks professional with an eye catching cover and enticing back cover blurb.

Formatting your book not only is resizing it to fit the appropriate book size, but it is also making sure the typesetting gives the pages a professional appearance. Margins need to be justified to give the pages a clean look. In most cases, book covers should be kept simple and uncomplicated; the graphics need to lure the reader to pick it up. The back cover blurb needs to tempt the reader into reading a few pages. The pages within should persuade the reader the book is worth the money.

3. Find a printer who can produce quality books at a cost effective price.

The list of POD printers is rapidly growing. By Googling the "print on demand printers", the writer can find an impressive of list that varies not only in price but also in services. Some POD printers provide printing services without set up fees; however, they have limited distribution, which will also reduce the number brick and mortar stores who will be willing to carry the books. However, if an author only needs a few copies or intends to sell solely online, theses services are inexpensive ways to get a book in print. Most POD printers charge set up fees, but they also provide other printing options for book size, colors, and binding. Lightning Source is a connected to Ingram. Printing through them and paying the 12.00 yearly fee gets you listed with the distributors Ingram and Baker & Taylor.

4. Make you book financially attractive to bookstores.

New authors have be realistic about their profit margins. In order for bookstores to be interested, the books have to be reasonably priced with at least a 50% discount off the cover price. However, the current standard discount is 55% off. In addition, making the books returnable is a must. Very few bookstores will risk their money and shelf space on a book by an unknown author if it isn’t returnable. When setting the cover price all three factors must be considered in along with a royalty fee. Never forget to pay yourself for your work, but don’t forget that the higher the cost of the book, the few copies that will be sold.

5. List your book with a distributor who is widely used.

Ingram is one of the widest know distributors in the country. However, they will not work with publishing houses that have less than ten titles in print. For a new publishing house, this can be a temporary obstacle. They do however have a list of associated distributors who will represent books from smaller publishers. The site address for the list is http://www.ingrambook.com/new/distributors.asp. Each of these distributors has their own standards and genres that they represent. Some of which require an exclusive contract for each book.

6. Promoted and market you book 24/7

Whether traditional or POD, a beginning author does nearly all of the marketing and promotions. In order to be effective, the author has to not only find a niche market, but has to create brand name for her or himself. The niche market is the target market that you are seeking according to genre, age, gender and readership. Creating a brand name is process where an author creates a strong connection with the target audience. In the past, traditional publishers placed ads and arranged for reviews. These are both still important venues; however, the internet has opened up many different options. Blogs, vblogs, book videos also called trailer and homepages are only four opportunities to attract readers, which cost little or no money. Online groups, chat rooms, and message boards are not only places to promote your work, but it is a great way to make connections with like minds.

No longer costing thousands of dollars to get their books in print, more authors are starting their own publishing houses and going out on their own. By doing it themselves, an author can published and distributed to the public for less than three hundred dollars.

Valkyrie Publishing is a consulting service, which helps authors create their dream without risking their royalties or answering to another. I do my best to make the publishing experience as simple and inexpensive as possible. For authors who are not technologically savvy or would just like help with the process, I am an excellent resource and beneficial asset.

My service that helps you publish your book. At all times, you maintain control over the right. I typeset and create a cover--front, back and spine. If you need help promoting, I am also available to create promotional material.

Typesetting:
40.00 for the first 200 pages and .15 page after that. However, if I have to edit the print or type I charge 20.00 an hour at half hour increments. If you send me the manuscript as a word document as you want it printed, there shouldn't be a need to edit. For ebooks, there is a flat 40.00 fee unless you have a lot of graphics.

Covers cost 50.00 unless you want something really complicated; then we can talk.
For ebooks, I charge 40.00, which includes front cover.

Promotional material is 20.00 an hour with a minimum of a half hour for writing press release and for distribution of promotional material.

In addition, I produce effective book video, which are also called book trailers. My service includes full production, including writing the script, find the graphics and music, and adding the voice over. Currently, my rate is 35.00 an hour with one free edit. It usually takes 5-6 hours to create a video. I will also distribute the video for a rate of 20.00 an hour. I will also send you a copy of you video on disk for an additional 6.00 charge for regular snail mail--8.00 for Priority.


To see examples of what I can do for you click here

I accept paypal. With a half due at the start of the project, the rest due upon completion.



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Writing Tip: Read What you Write to Know Your Genre and Your Reader

Writing Tip: Read What you Write to Know Your Genre and Your Reader

The two biggest mistakes most authors make are not knowing their genre or their readers.

Without knowing the rules of the genre or what the readers expect when they pick up the book, the author won’t be able to be gain a following. In addition, readers have expectations when they pick up a novel. Although they require uniqueness in the characters, plot and conflict, the story structure needs to follow established genre guidelines. The author needs to tailor the characters, language and sentence structure based on the target audience of the genre; the only way for authors to successful achieve both standards is to become an expert by reading the genre.

There are many books available explaining the specific guidelines an author has to follow. Nevertheless, unless the author has read it, there is no way she or he can possibly understand the complexities or convincingly write the genre. Sci-fi has different standards than a mystery. Even though fantasy and Sci-fi share many common components, they are very different. However, unless the author not only reads but also studies them, she or he will not be able to effectively write them. Two things both genres share are that their readership is well read and not shy about pointing out mistakes. Romance novels on the surface seem to be the simplistic in their style, but in fact, they are the most complex. From the traditional romance to the soft porn, the characters, plots and conflicts have established blueprints. Unless the author has a full understanding of what is expected, there is no way she or he will be able to find a position in the marketplace, because they will not be able to meet the readership’s expectations.

Short stories are usually limited to having one primary genre; however, longer projects such as novels and novelettes have subplots, which can cross genre boundaries. Star Wars would be considered Science Fiction, yet it also contains the romance elements with the relationship between Lela and Han and the fantasy aspect of using the "force". Romances are frequently mixed with comedy. Mystery and horror are commonly paired. Both are just two examples of the cross breeding in genres. The more complex the novel becomes, the more important it is for the author to understand the ground rules for each of the genres she or he utilizes. By breaking the formatting rules in plot, character or conflict, the author looses creditability.

Knowing the target readership of the genre is one of the most important aspects of how the author structures the characters, plot, and conflict. The reader only sees what the author shows and tells. By focusing on the wrong element, the author will not only miss the bull’s eye, but the target all together. Gender, age, education and social background are all factors the author must keep in mind when laying out the story. Even through age, education and social background are the fine tuning elements when it comes to romance, women are still the primary readership. When writing romance, the author needs to be aware of difference in how women see the world differently then men. Women don’t have breast envy--shoes, purses, hair and male companion most definitely, but they don’t look at another woman’s boobs and think I wish I had a pair of those. That is a guy thing. A western targeted for men or boys will focus on the action, the horses and the gun battles; if it was written for women, the author will talk about the handsome stranger with the seductive eyes and firm butt. In order to successfully attract and keep your target’s attention, the author has to know who they are and what they expect.


From Blank Page to Book Shelves--How to Successfully Create and Market Your Book is an ebook that contains tips on writing, publishing and marketing. It is available through the author's website at www.theresachaze.com and through the Amazon Kindle program--click here to be magically transported to Amazon.



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