How introductions make connecting more successful
The new face of networking
Both in-person and online, networking remains an important element of promotion and marketing strategies. The events have been designed to bring people together in a safe, comfortable setting in which they can expand their business network, client base, and find necessary resources.
With most in-person events you are given a name tag as you walk into a sea of people. Other than what is printed on the tag, the attendees know very little about each other. Who do you talk to? What's the best way to approach others? Do you just walk up and start talking? What do you say? What is the best way to meet the people you are looking for? The event becomes little more than a series of cold contacts or the equivalent of a speed dating event with most people standing around feeling awkward.
Most online events start with a summit or seminar in which one person or a small group shares their experience and expertise, while others listen. Attendees usually can private message each other, yet in doing so their attention is diverted from the speakers. Sometimes these events break into small groups, in which the members are more able to share and learn about each other. But this contact venue is only viable during the event. The members must quickly exchange their information or the ability to connect is lost at the end of the event.
In both cases, the art of relationships building has gotten lost in the sea of collecting business cards or contact information as the attendees race against the clock to meet as many people as possible. Under these circumstances, it's impossible to develop long-lasting business relationships.
Catalytic Connections doesn't host large networking events, it arranges introductions. Rochelle Arjmand finds connections the same way she chooses her clients. She learns about their businesses but more importantly, she learns who her clients are as people. What they are passionate about? The information gives her the ability to find who and what they need because she has the same information about the people they are trying to meet. However, she does so much more than send a connecting email with simply bios and the reason for the introduction. She brings them together for three-way calls, zoom chats, or in-person introductions. In many ways, Rochelle Arjmand can be described as a conduit in which others find common ground and reach their goals. Her passion is to bring others together to make positive things happen for all involved. A natural connector, Arjmand is best known for connecting people with others that most think are impossible to reach and then having them work together to create a bigger, better vision.
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