Thursday, May 26, 2016

Do you believe veterans are worth the cost of a cup of coffee?

Do you believe that veterans are worth the costs of a cup of coffee or a drink?
We are producing a Reality series called, Horses and Heroes. It combines the highly effective Peer Support Therapy with Equine Therapy. Unlike most in the genre, it will focus on healing and positive growth rather than endorsing bad behavior. We will be bringing together the veterans from WWII to the current conflicts. They will be sharing their challenges and supporting each other as they find new solutions. They know the talk, because they have walked the walk. They see the dodges and will be able to call each other on them. Sparks may fly. Tempers may flare, especially when they force each other to face the ghosts. When it airs, it will reach into the homes of the veterans, who need to hear that they are not alone and give them the information as well as the permission they need to also heal. They will help each other find their way back to the world. Veterans can’t go back and make a brand new start; but they can start from now and make a brand new end.
But we need your support to raise $8,000.00 in development funds to keep the project going, while we raise the production funding. To honor those who gave their all and give veterans the ability to rebuild their lives, please support our efforts to produce Horses and Heroes by giving us the gift 5.00 through our website by clicking here.

Advertising is a necessary part of every successful business venture. It not only makes the customers aware of the products available, but it also gives brand recognition. Yet so many corporations use veterans as a marketing tool, yet they give nothing back. We are looking for corporate sponsorship to cross brand with Horses and Heroes, so that both the sponsor and the veterans benefit.

Sponsoring Horses and Heroes through cross-branding will create positive PR in a cost effective manner, while setting an industry standard for social responsibility. Each episode will have two 10 second billboards and one 30 bridge at the bottom of the hour that will be dedicated to promoting the sponsor and their efforts to help veterans. According to Adweek, the average cost for a 30 second national commercial, which will air only once, is $110,00.00. It's not very cost effective in comparison to product cross-branding, which embeds the product promotion and thereby extends the life of message at half the cost.

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