Friday, March 26, 2010

Jalaila Starr Speaks on the Acension Process

Until You Walk the Path, You Won’t Know Where it Goes will be hosting Jelaila Starr on March 28 at 5 pm eastern. We will be talking about the dramatic energy shifts and the Ascension process.

Jelaila Starr, the Nibiruan Council’s messenger and author of We are the Nibiruans, and The Mission Remembered, offers ground breaking information about our origins and galactic heritage. As Nibiru draws nearer to the earth, her teachings expel the prejudice, fear and myths surrounding these, our stellar ancestors. Through her lectures, workshops, widely published articles and media appearances, Jelaila's message has touched the hearts of people around the globe providing hope and understanding. As a gifted galactic counselor, Jelaila works with individuals to assist them with emotional, healing relationships and DNA Recoding. Jelaila's unique approach enables her clients to clearly discover who they are, what they came to do, and how to achieve it. Jelaila’s assignment is to bring Mankind multidimensional tools and knowledge so that they can ascend to their next evolutionary step.

Tune at on March 28 at 5:00 pm eastern to learn more about Ascension, 2012, Planet x/Nibiru, and the 2010 perspective from Jelaila Starr. The phone lines and chat will be available for those who wish to ask Jelaila questions. The phone number is (347) 324-3745. The interactive chat room is available on the show’s page

Monday, March 22, 2010

Product Placement Gives Cost Effective Option to Advertisers and Networks

Product placement has been a blessing as well as a curse for the entertainment industry as it both financed and controlled television programming. Over the years the advertisers role has changed from sole sponsorship of individual programs to rotating commercials that have little or no connection to specific programs. Instead of content, advertisers use ratings as the yardstick as the deciding factor as to where to spend their marketing budget. However there is a third option available that would be advantageous to both program producers and advertisers. Products properly embedded into programs will not only positively market products and services at a lower cost, but will also subsidize production budgets thereby allowing the executive producers and the networks to air a higher quality of scripted programming.

In the early years of television, advertisers sponsored individual shows. The program quality and the product reputation were intertwined. The mutual branding gave the sponsor more control over the content of the program and to some extent the network that aired it. Texaco Star Theatre is an example of successful product sponsorship. It was a comedy-variety show that originated on radio in 1938; however, NBC picked up it up the June of 1948. Not only was the brand name featured in the show title, but Texaco featured its products and services throughout the show. It was blatant in your face promotion, but it was also done within the context of the show format. Texaco was taking credit for presenting good entertainment. In 1953 Texaco dropped its sponsorship, but Buick picked it up, changing the name of the show to The Buick-Berle Show. In 1954, the name was changed to The Milton Berle Show, which it was known by until it ended in 1956. Buick changed its sponsorship at the beginning of 1955-1956 season to the Jackie Gleason Show. In both cases, Texaco and Buick paid production cost to insure their products left a lasting positive impression on the viewers by embedding their products within the context of the entertainment.

Throughout the decades, single sponsorship dwindle to the point that it is currently nonexistent. It has been replaced by commercial breaks, making the advertising completely separate from the entertainment. Although initially the change has made it less costly for advertisers, it has also created a competition for placement for shows with higher ratings. With the diversity of products and the time limitation, networks and local stations not only charge on a sliding scale according to the ratings, but they no longer guarantee exclusivity during commercial breaks. In the current system, there is virtually no connection between the programming and the products. Sponsors buy ratings and demographics, nothing more.

Each system had both benefits and pitfalls. Embedding products takes advantage of the positive aspects television marketing, while eliminating most of the drawbacks. Implanting products within the entertainment will once again blurred the lines between content and advertising, but it will also more honestly reflected not only the product but its use in real life. By appropriately embedding the products within the context of action, the show looks and feels more realistic. Instead of drinking no named sodas, the characters would openly drink Coke, Pepsi, or another name brand. While continuing with the natural flow of the plot, characters could be shown shopping or dining at specific national chains. Nothing in the conversation would be directly promote anything, yet the natural movement of the camera would catch the distinctive logos of both the individual products or the national chain. If the characters needed to buy a coffee pot, they could be seen going into Walmart, walking through the store and choosing to buy a Mr. Coffee. The conversation would be about topics which furthered the plot until it came to deciding which Mr. Coffee they were going to buy. Once the decision was made, they would revert back to plot developing topics. It would be natural and reflect a real life situation.

In addition, by making the product or business a natural part of the scene, it not becomes an effective marketing tool, but also it becomes permanently embedded into the episode. No matter what time slot, network or products slotted for the official commercial breaks, every time that episode airs the embedded products will once again be marketed without any extra cost to the sponsors.

The major pitfall is if the product doesn’t fit the situation, character or plot. If it is forced into the program instead of seamlessly fitting into the scene, it will not only distract the viewer from the program but also create negative backlash for the product and the sponsor. One soap opera placed a woman’s magazine into the action of a scene. A male character was injured and a female friend gave him a copy of the women’s magazine to read to help pass the time. The two of them proceeded to spend time talking about the benefits of the magazine. If it had been done properly in the context of character and the situation, it could have been very effective. However, instead of being an effective marketing tool it came off as a badly written ad. The situation would have worked for another product such as the TV Guide. The female friend could have given him a copy as a way of him finding programming to keep his mind occupied while he recuperated. In addition, the writers could have easily added dialogue to generalize about the information found in the articles, which would have kept the piece timeless. As long as the dialogue was kept short and within the framework of the situation, scene would have been effective.

Products could be embedded at two levels: episodic and series. The only difference between the two would be the length of service of the product in the series. Episodic products would be short term, being found in one or two episodes, while series products would run an entire season or as long as the series aired. Whether short term or long, the effectiveness will depend solely on the how well the product fits into the plot. The key is to write in the product without over-shadowing the entertainment or slowing down the plot development. Clever blocking of both the actors and camera angles would eliminate the need of promotional dialogue, thereby limiting the negative impact of over exposing the products.

The executive producers and writers of Operation Home Base intend to embed both series and episodic products within their new military series. In the style of MASH and NCIS, Operation Home Base has a strong ensemble cast that will appeal to a broad demographic base that includes gender, ages, and ethnicity.  MASH focused on the effects of war and NCIS concentrates on  criminal situations involving military personnel. OHB will incorporate both while revealing the challenges military families face daily along with the conflicts that originate from involvement with civilians.  OHB could be best described as a family of man drama, which will show the best and worst of the human condition, whose broad base appeal will give it nearly unlimited product placement potential.

Who is responsible for buying the donuts will be one of the long standing jokes among the characters on Operation Home Base. It would be very easy to promote Dunkin Donuts within the show by simply showing the logo on the box as the characters choose their favorites. Non verbal cues such as seeing the character enjoying the donuts or the multiple empty donut boxes in the trash would promote product more than any dialogue that could be written. In addition, if they are lucky enough to sign on Tom Selleck to play the part of Deek, orange juice will be added to the morning staff meetings along with the coffee, tying in OHB to Selleck’s voice overs for Florida orange juice. In addition to the civilian promotion, OHB will show the sense of belonging and personal satisfaction to be gained through service in the military, not through heavy handed ads, but revealing what it means to be military through those who have lived the life.

Short term promotion will be handled with equal grace. The fundraising episode will not only help raise awareness for therapy dogs, but it will also be a fabulous opportunity to promote restaurants, musical groups, soft drinks, and real-life veteran’s organizations. Stella’s engagement presents a chance to showcase the rings from Kay Jeweler or another national chain as the couple chooses their rings.

As a non-profit agency, which helps military personnel and their dependants during crisis situations, there will be limitless opportunities to discreetly promote products and services. Whether it is home repair, telephone service, or in the case of the pilot episode, emergency support in the form of prepaid charge cards after a family who looses everything to a home fire, OHB will be able to effectively promote a diverse number products and services, while still being able to produce quality entertainment.. Sponsors will not only gain effective marketing for their products, but they will also gain the additional benefit of showing public support for the military, veterans and their families.

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Saturday, March 20, 2010

Author Pamela Glasner Talks about Historical Fiction

Until You Walk the Path, You Don’t Know Where It Goes will be hosting Historical and Fantasy author, Pamela Glasner on March 21 at 5 pm eastern.

Pamela S. K. Glasner recently completed book one of a historically accurate, dark historical fiction series based concurrently in the 17th and 21st centuries. A former English teacher, Pamela is also a Registered Reader at both the Royal Society of London and the British Library, as well as a member of the Connecticut Historical Society and the Academy of Science Fiction, Fantasy & Horror Films. She has enjoyed teaching and addressing groups on a variety of topics, lecturing regularly on subjects relating to the real estate industry and, most recently, her new historical fiction novel, “Finding Emmaus”.

Now residing in rural Connecticut, Pamela is at work on her second novel, book two of The Lodestarre series.

Tune at on March 21 at 5:00 pm eastern to listen to Pamela Glasner talk about her novels as well as what it takes to write effective Historical Fiction. The phone lines and chat will be available for those who wish to ask Richard questions. The phone number is (347) 324-3745. The interactive chat room is available on the show’s page

Until You Walk the Path, You Won’t Know Where it Goes is an interactive internet radio show, which takes a broader look at the topic of spirituality. Instead of focusing on the religious aspects of life, it delves into how our spirits inspire us to be our best and highest selves. The goal is to give a venue to those who wish to share their inspiration, their wisdom and their courage. By sharing our experiences, we not only give encouragement others to reach for their dreams, but to also help them to be achieved.

Saturday, March 13, 2010

Under the Eightball: One Woman's Stuggle with a Mysterious Disease

Until You Walk the Path, You Don’t Know Where it Goes will be hosting Timothy Grey on March 14 at 5 pm eastern.

Timothy Grey Began filmmaking in 2001 with his first independent production VOW.  The film was released regionally.  Oscar winning director Michael Moore said "Timothy Grey's VOW is both disturbing and entertaining and a wonderful contribution to independent film."  

In 2004 Grey started production on his second narrative, Lower the Sun.  A vampire tale loosely based on the Gilgamesh epic.  The film remains unfinished. In 2008 Timothy Grey with Breanne Russell began production on their first documentary Under The Eightball.  The film was released in 2009 to rave reviews in the LA Times, Village Voice, NY Times, and Variety. The film is currently entering the Festival Circuit as well as a screening/speaking tour with the filmmakers.

Under the Eightball is a film about one woman's struggle with a mysterious disease and her family's desperate attempt to save her life. This documentary ventures further than merely a disease, it examines the systemic failures of our health care, insurance, and pharmaceutical industries. The audience becomes witness to an ambivalent medical community who's attitude can only be described as a tragic failure.  This is a cautionary tale --- warning the viewer that this story is not the exception but one that is all too common.  A truth that lives in our cities, on our streets, in our homes. The victims are our neighbors, friends, parents, siblings and children. The victims are us...

Tune at on March 14 at 5 pm eastern to learn more about documentary film making from Timothy Grey as well as how his spiritual helped inspire him.  Those who wish to talk to Timothy may call in at (347) 324-3745 or participate in the interactive chat room, which is available on the show’s page.

Thursday, March 04, 2010

Derek Conley: Actor and Fight Coreograhpher

Until You Walk the Path, You Don’t Know Where it Goes will be hosting actor and fight choreographer, Derek Conley on March 7 at 5 pm eastern.

Derek's late teens saw him becoming a featured performer in Human Combat Chess matches and performed stage combat fights in front of thousands of spectators for several years, while also performing a variety of main characters in the same productions. He went on to perform in various Renaissance Festivals, Medieval Faires, and Pirate Shows all over Florida and the Florida Keys. Derek also performed in several independent films and took the opportunity to work on improvisational acting skills due to the venues in which he most commonly performed. When he joined the United States Marine Corps, he took a break from performing for a few years as he pursued his training; the skills learned while becoming a Marine serve him still. After his time with the USMC, Derek returned to performing locally with the Bay Area Renaissance Festival in Tampa, Florida, as a featured stage combatant as well as portraying one of the main villains of the show for several years. He also became the Co-Director of the Bay Area's Chess Match, assisting with the teaching and choreography of a cast of over 30 actors and combatants.

Tune at on March 7 at 5 pm eastern to learn more about what goes on both in front and in back of the camera from Derek Conley.  Those who to ask Derek questions may call in at (347) 324-3745 or participate in the interactive chat room, which is available on the show’s page.